If Half of U.S. Drivers are Women, Why Aren't Auto Manufacturers Doing a Better Job of Marketing to Them?

Picture a car advertisement. Commercial, billboard, magazine ad—chances are, you’re bombarded with plenty of ‘em all day. Now imagine who’s driving the car. Maybe they’re speeding down the street in a crossover, sending skirts and newspapers flying. Maybe a super cool celebrity is cruising down a long desert road,…

Brooklands' Sweetheart Was The First Female Works Driver Who Almost Nailed A Grand Prix Season

It’s 1934. The driver that has just set the fastest Women’s Outer Circuit record at Brooklands parks her car and emerges, triumphant. At only 4'10", she’s dwarfed next to her 10.5 litre V12 Delage, a vehicle that she has almost effortlessly mastered. The adoring press captures her radiant smile as she removes her…

The "First Lady Of Firsts" Set Over 400 World Records In Stunt Planes, Race Cars, And Speed Boats

The first time Betty Skelton piloted an aircraft solo, it was the year 1938 and she was a mere 12 years old. Yeah, sure, it was technically illegal, but she’d been hopping in open seats of aircrafts in her spare time for as long as she could remember. She was probably more prepared to be a pilot at age 12 than most…

The Valkyrie Of The Motorcar Survived The Race Of Death, A Sunken Ship, And An Assassination Attempt

What do you do when your husband dies, leaving you a widow at age 27? Do you go racing, compete in motor boating, travel around the world, become a published author, and get involved in a scandal over a nude photograph? If you’re Camille du Gast, you’ll be doing all of those and still find time to go ballooning,…