GM's Bob "Maximum Marketing" Lutz took to the airwaves this morning to shill for the General's 60-day money-back…
According to the Manhattan media establishment, Jalopnik is un-American to challenge GM's Bob Lutz to a race against…
GM's Bob "Maximum Marketing" Lutz today challenged any comers in an unmodified production sedan to a duel in a Cadill…
AdAge reports GM's Bob "Maximum Marketing" Lutz pushed for the Chevy Volt after "...getting so pissed off...reading…
AdAge reports GM's Bob "Maximum Marketing" Lutz "crapped all over" ad campaigns earlier this month, then jetted off…
If you were curious who would win in the Bob Lutz vs. Fritz Henderson battle over the fate of the G8, wonder no…
GM's newly-re-employed "Maximum" Bob Lutz will be on CNBC at 4 PM EST. Watch it.
According to Automotive News, GM's once-outgoing product czar's decided to stay on with the "New GM" as head of a…
A Navy F/A-18 Hornet buzzes past GM's Renaissance Center world headquarters last year on its way along the Detroit…
After Tesla fan-boy Dave Letterman brought Tesla's Elon Musk on the Late Show and both of them ripped into GM, CBS…
Yesterday morning we finally hopped into a Chevy Volt mule with outgoing GM product czar Bob Lutz for a spin around…
An aviation enthusiast who sorta still works in the car industry is going to appear on David Letterman's Late Show…
Realizing some auto industry folks look just like other, more famous, folks, iMotor put together a list of ten auto…
We have an unabashed man-crush on consummate car-guy and all-around-legend, "Maximum" Bob Lutz. But that's not the…
According to Automotive News, on-the-way-out "Maximum" Bob Lutz claims despite a bevy of "good cars," GM's Saturn…
"Maximum" Bob Lutz, GM's VIce Chairman, small screen star and General fan-boy favorite, will transition to the role…
On CNBC this morning, GM product czar "Maximum" Bob Lutz said GM CEO Rick Wagoner is "without doubt the best CEO…
After GM product czar and vice-chairman, Bob Lutz, appeared on the Colbert Report the other night, he's decided to…
GM product czar and vice-chairman "Maximum" Bob Lutz took his battle for the General to The Colbert Report this…
At GM's "blogger town hall" at the end of yesterday's Chevy Volt unveil, the General's Vice Chairman and product…