"Maximum" Bob Lutz On G8: "It Seemed Like A Good Idea At The Time"

Illustration for article titled "Maximum" Bob Lutz On G8: "It Seemed Like A Good Idea At The Time"

If you were curious who would win in the Bob Lutz vs. Fritz Henderson battle over the fate of the G8, wonder no more. Lutz is Fritz's bitch. See Maximum Bob eat crow on the Fastlane Blog below.


It Seemed Like a Good Idea at the Time

By Bob Lutz
GM Vice Chairman

OK, I have some late-breaking news for you from the world of GM, where things are indeed moving quickly, and what I'm about to say is proof.

In fact, we're moving so fast, we're going back in time to, oh, about four or five days ago, when the Pontiac G8 was going away and was not going to become a new Chevrolet Caprice.

And therein lies the news: The G8 will not be a Caprice after all. I'd mentioned it, and said we were studying it, giving it a serious look, because a car like the G8 was just too good to waste.

That's all still true. But I have to say that, with my new "marketing" hat on, upon further review and careful study, we simply cannot make a business case for such a program. Not in today's market, in this economy, and with fuel regulations what they are and will be.

I know that we'll get a lot of complaints from G8 lovers, because I'm one of them. And the product guy in me is complaining as loudly as anyone. But the marketing guy says there's no case. With budgets being what they are for the time being, the resources must be allocated elsewhere.

In no way, and this is very important, in no way does this mean we are backing away from performance, or backing away from rear-wheel drive. Look no further for proof than the Corvette, the Camaro, the CTS or many other present and future Cadillacs. We have a strong lineup of RWD vehicles already and we will continue to have it.

And we have a tremendous RWD team in Australia that gave us the beloved G8, a team that we will tap into at some point again in the future for its expertise and sheet metal. Just not right now.

For those of you keeping score at home, that's New GM 1 and Fun GM 0. [via GM Fastlane Blog]



You can make a business case for the Impala? It's GM's Crown Vic, except the Vic is rear-drive and tough, and the Impala isn't. And never was. In fact, the W-body's been a joke for the entire 20 years of its life.

Even Buick got a proper replacement. Come on. You're not getting law-enforcement sales with a torque-steering FWD pile.

I don't care if they don't offer an SS version. I don't care if it's only available with Stay-Puft Shocks'n'Springs. They'd be idiots to throw away the engineering they've already paid for when they have a car in the same class that's in desperate need of supplantation.

Keeping the obsolete fleet sellers around in favor of new, desirable product is a big part of why GM is in their present hole. And this sort of thing won't help.