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GM's Bob Lutz Challenges America To Duel, Jalopnik Accepts

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GM's Bob "Maximum Marketing" Lutz today challenged any comers in an unmodified production sedan to a duel in a Cadillac CTS-V. We accepted, challenging him to race our own Wes Siler in an AMG C63. Lutz agreed. Two men enter...


The challenge took place earlier today on a conference call about GM's new marketing campaign: "May The Best Car Win." The theme of the campaign is the numerous new vehicles produced by GM that are as good, or better than, the competition. Given the GM products we've driven lately, we're not surprised they'd be pushing this message.

And to prove it, 77-year-old Bob Lutz told reporters he would challenge anyone in any production sedan to a race around Mazda Laguna Seca Raceway and try to beat him.


We're not sure he expected anyone to take him up on the challenge but we couldn't let it stand. We love the CTS-V, but we're at least going to try. So we told him we'd do it if he named the time and the place, and he accepted.

The details have yet to be worked out, but Lutz already told us and the assembled reporters "You're running into a trap because if you beat me by a second on the lap time, we'll just advertise the price difference."

We'll see...