GM's Bob Lutz On Volt's $40K Price Tag, Getting "Pissed Off" At Toyota

AdAge reports GM's Bob "Maximum Marketing" Lutz pushed for the Chevy Volt after "...getting so pissed off...reading how the wonderful, far-sighted Toyota is the only one who understands technology." Also, he wanted to sell a $40,000 Chevy Cobalt. [AdAge]


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