GM's Bob Lutz On Volt's $40K Price Tag, Getting "Pissed Off" At Toyota

Illustration for article titled GMs Bob Lutz On Volts $40K Price Tag, Getting Pissed Off At Toyota

AdAge reports GM's Bob "Maximum Marketing" Lutz pushed for the Chevy Volt after "...getting so pissed off...reading how the wonderful, far-sighted Toyota is the only one who understands technology." Also, he wanted to sell a $40,000 Chevy Cobalt. [AdAge]


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Paul Y. requires regruntling

As far as I'm concerned, the Volt is imaginary, so I'm going to let Lutz continue to ramble on like a crazy old man.

I half-expect him to interject his thoughts and statements with, "...and I had an onion tied to my belt, as was the style at the time. 'Gimme five bees for a quarter,' they'd say, because nickels used to have bumblebees on them, and the Kaiser had stolen the word 'nickel.' The important thing was that I had an onion tied to my belt..."