April Fools’ Jokes from car companies are, as a rule, bad and dumb; cheap, faux-cute attention grabs devoid of any real cleverness because they’ve been sanitized by the folks from Legal and Marketing. This is not the case at Morgan Motor Company, British purveyors of classic wood-framed go-fast machines, whose April 1…
Morgan sold 1,600+ V-twin-powered 3 Wheelers so far, and from now on, you can also buy one with a full electric drivetrain and a range of 150 miles. But there’s much more to to the new car than that, including the steering wheel of a 1940s Ford pickup truck.
The Morgan Motor Company, known for its vintage-looking wooden roadsters and 3-wheelers seeming like something straight out the First World War, has unveiled its all-electric EV3. The ultimate representation of the last century of motoring is finally here.
I’m sort of used to getting letters from Lord March’s office that are printed on papers thicker than the boards of your average IKEA furniture, but Morgan just put this game to a whole new level, using lacquered wood, aluminum, paint and four screws.
We’ll see an almost production-ready version of Morgan’s electric 3 Wheeler at the Geneva Motor Show, with the huge difference being that its motor is at the rear. Morgan’s first production EV goes on sale in the summer.
Morgan will spend $8.6 million in cooperation with the British government to go hybrid and electric starting in 2019. That should keep prices down while giving the small carmaker a chance to double its production figures through new markets.
Every cause has an effect. Every article has a response. Wisconsin’s S&S Cycle, makers of some of America’s best engines, did not take kindly to what I said about baggers. They responded with an open invitation up to their ranch of V-Twin madcap shenanigans.
Limited to just 50 units, the AR Plus 4 comes with Cosworth power, an adjustable suspension, bigger brakes, a different axle ratio and a revised chassis. Plus an ash wood frame, of course.
Bahaaaaaah, the French. I mean, the English. Yes, the English have always been celebrated for making the world’s best Fourth Cars. There is an English manufacturer named Morgan, inspired almost exclusively by the desire to make “Fourth Cars.” They’re ash-framed and, like the best English cars, deliver vintage styling,…
Morgan built just sixty of these speedsters to celebrate its centenary, and they are all sold out by now. Driving experiences don’t get much purer than this.
[Remember that time Morgan built a car that was cross-eyed? It was called the Aero 8 and it was awesome. They gave it corrective surgery six years after its debut. Photo: Morgan]
Morgan's anniversary Aero comes with a 376 horsepower V8 from BMW, a revised chassis, a tasty mixture of wood and carbon fiber and a price that made it sell out until January in the first few hours of the Geneva Motor Show.
When Morgan introduced the Aero 8 in 2000, it was their first brand new car since 1948. Now, it's 2015, and they've made a new one. Oh, and it sounds like they kept the side pipes connected to a V8. Lovely.
Morgan's brilliant team takes wood, glue, aluminum, steel tubes, some paint and leather, adds BMW power to the mix and three weeks later, your iconic sports car is ready for some speed.
Orangey-copper paint. Big, shiny wheels. Eyes staring at you from beyond darkened spectacles. And wood, wood everywhere. The Morgan SP1 is the car of the future you wish you could imagine. But it's real.
Morgans are built the old way, the way cars should be, by craftsmen not on assembly lines, but in workshops. Which is why the latest special edition of the Morgan Plus 8 is so goddamn fantastic. Sure, it's got the latest in aluminum chassis development, but a belt holds down the hood. Enter the Morgan Plus 8 Speedster.
Morgan is a company that still builds cars the old fashioned way, out of wood. A lot of their cars are still somehow thoroughly modern, but that doesn't mean they're assembled in a factory. No, they're crafted, in a workshop. And this is what it looks like.