Yeah, so, we just heard there's an actual football game that goes on in between all of those car commercials. Who knew? Our priority's always been in the right place — the car ads.
That's because today's not about Gronk's ankle, Eli besting his big brother's legacy, or Brady's dreamy face. No, it's about cars, beer and talking babies. But mostly about cars.
For now, take a look at what ads have already hit the web ahead of the big game — straight from our Super Bowl Ad Watch tag page — and then come back here throughout Super Bowl 46 tonight to see any of the auto-themed commercials — as soon as they've aired. It's like a car ad cheat sheet for the night.
Enjoy — and tell us what you think about the commercials in the comments below!
Audi is literally killing it this year with a Super Bowl commercial that captures the sparkle vampire zeitgeist and adds a typically violent Audi twist. More »
Another Super Bowl means another one of Cars.com's progressively worse commercials for us to make fun of. More »
Last week the world wondered what Matthew Broderick was up to in a short ten-second teaser clip on YouTube where he appeared to be playing Ferris Bueller, from his famous flick "Ferris Bueller's Day Off." Some speculated it was for a sequel. Nope, it's an ad for Honda. More »
Equipped with AWD and a gasoline/electric hybrid powertrain, Acura's hoping its new NSX supercar will herald a new age of responsible supercars when it hits showrooms sometime in the next 24 months. More »
Appearance-wise, the 2013 Lexus GS has actually grown on me. I can't constantly ding Toyota/Lexus for being beige without acknowledging their new luxo-cruiser gives me a slight tingle in my trouser area. More »
Two weeks after seeing Volkswagen's adorable teaser for their Super Bowl ad featuring dogs barking the Imperial March from Star Wars, here now is the automaker's amazing extended-length Super Bowl commercial. More »
Dropping any artifice of civility in the back-and-forth sniping between Chevy and Ford, this year's Silverado ad comes out and says what they've only been wiling to say behind closed doors: buy our competitor's truck and you will die. More »
BMW will be airing a few different advertisements before the Super Bowl today showing off the 2012 3 series. More »
Zach Borst, a 26-year-old aspiring filmmaker from Long Island, N.Y., won GM's "Route 66" contest to create one of Chevrolet's Super Bowl ads. His film shows a new high school graduate who mistakenly thinks his parents bought him a new Chevy Camaro convertible for a graduation present only to have a neighbor drive it off in it. More »
Last week we showed you a quick preview of OK Go's new video for "Needing/Getting." Now here's the full monty, compiled from a Chevy Sonic drive-by of 1157 homemade instruments of melodic Rube Goldberg(ish) goodness. More »