BMW Super Bowl Ad: Mother-in-law jokes are still kind of funny

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Tom Joslin
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BMW will be airing a few different advertisements during the Super Bowl later on today showing off the 2012 3 series.

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The advertisement intended for the Southern California market will demonstrate one of the benefits of the Connected Drive system offered on the 3 series—ditching your mother-in-law and your profane wife.

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While Connected Drive's ability to read emails can come in handy in all sorts of circumstances, BMW decided to highlight the system's practical functionality in staying away from undesirable family members.

Sure you might hate your mother-in-law, sure your wife swears at you, but hey, at least you can drive a new BMW which will help you avoid both of them.