Seinfeld And Leno Want First NSX In Acura Super Bowl Ad

Equipped with AWD and a gasoline/electric hybrid powertrain, Acura's hoping its new NSX supercar will herald a new age of responsible supercar when it hits showrooms sometime in the next 24 months. If it succeeds, it's going to be one sought-after collector car, a seed Acura is trying to sow in this hilarious Superbowl ad.

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Both Jay Leno and Jerry Seinfeld are well known car collectors. But the new Acura NSX? Is me-too R8 styling and low emissions really going to be enough to have boring old comedians throwing their wealth after it? God we hope so.

And unlike its more pedestrian sibling's commercial — we're fully behind this kind of pandering.

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It's one thing to target your audience, and quite another to truly capture their imagination, even before the deed.