Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.
Jay Leno says "if Oldsmobile would have built this thing, they'd still be in business". He also screams like a child while he drives it. Wouldn't you?
[This press shot for the 1978 Oldsmobile Cutlass Salon Brougham – dig that 'not a hatch' fastback rear – for some reason includes an Alfa Romeo Tipo 33 CanAm car, as far as I can tell. Here is one picture of the suspected Alfa in similar guise from AlfaBB, and here's a general history of the Tipo 33.]
Never mind that surf music in 1977 served as a mocking reminder of how much cynicism, diminishing expectations, and napalm had flowed since the early 1960s, because the new Olds Cutlass Supreme 442 changed everything!
GM's Quad Four was such an orders-of-magnitude improvement over the Early Industrial Revolution technology of the creaky Iron Duke that it seemed impossible to believe that The General could have been behind it. Drop it in the Cutlass Ciera!
Swiveling bucket seats in a '75 Cutlass— well, you can't argue with the soundness of that concept, no sir. But when you add reversible vinyl/cloth seat inserts?
More headroom than the Volvo 242! A longer wheelbase than the VW Dasher! Crypto-fastback styling!
They may be heroes at the drag strip or the dirt track, but the good ol' midsize 80s GM rear-driver is just too big and the small-block Chevrolet engine just too overheat-prone to hold together well in LeMons. Notable exceptions have been the Malibu that came in second at Altamont '08 and the Monte Carlo that finished…
Remember the super-rough '71 Cutlass Supreme we saw down on the Alameda street over the summer? You can add it to the list of Doomed DOTS Cars, right after this '67 Cougar!
Oldsmobile got whacked by The General earlier in the decade, but there was once a time when Olds had the best-selling midsize car in the country: Cutlass!
Everybody likes to belong, especially when you're in a cruelly outcast class of superior cargo carrying capacity and awesomeness. This is why the American Station Wagon Owners of America exists and also why you should check it out. Founded in 1966 and sporting over 500 members strong, ASWOA is the leading wagon based…