Yeah, those are, uh, forgettable. Let’s find another:

Huh. That’s a slightly different kind of forgettable. I don’t think this was a marketing triumph.


I’m not saying there was anything wrong with the Cutlass, but what, exactly, was so right about it? It must have been something, even if that something was just finding that exact right mix of price, status, availability, familiarity, and maybe apathy and simple momentum.

There’s got to be some lesson here. I just wish I was smart enough to actually suss it out.


So the next time you see one of those rare surviving Cutlasses, one of the tiny percentage of survivors out of all those millions of Cutlasses, maybe take a moment to really inspect it, get up close and look into a rust hole to peer into its oily soul, and see if you can get a sense of whatever dark magic was at play to make these things so wildly, inexplicably, popular.