After years dipping its toes in the luxury game, Hyundai will at last turn the Genesis marque into a standalone brand, according to a Reuters report. The automaker is said to be making an official announcement today or tomorrow.
It's no longer playing pretend luxury car... now it is one.
The 2015 Hyundai Genesis is almost here, but while waiting, it's worth checking out what it will have to offer up against the German and Japanese competition. It's time to look under the hood.
Photos have appeared from Seoul of a vehicle that could be nothing but the 2015 Hyundai Genesis — a decidedly handsome premium sedan aimed straight at ze German competitors.
Automakers test cars with a varying amount of camo these days. If it's early in the development cycle, it looks like the car is wearing a Halloween costume. If it's about to be released, it just has a lot of makeup on. This is an in-between, and we're not sure what it is.
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That Rhys Millen screamed past the 14,000 foot mark to the top of the Pikes Peak International Hill Climb in less than 10 minutes is a major milestone for the nearly century-old race. But although he was driving a 700-hp Hyundai Genesis racecar, let's not forget that this is also the first year racers are driving on a…
Garishly outfitted cars in brightly-colored, energy drink logo-festooned booths teeming with booth babes, brahs in flat bills and old men in auto-themed Hawaiian shirts inhaling a fragrance of waterless car wash and hepatitis. Yup, it's the Specialty Equipment Market Association (SEMA) annual show in Las Vegas. The…
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The Hyundai Genesis sedan never adhered to the German model of tight-handling saloonry. Instead, its territory is the budget-conscious middle between beige Japanese technobarges and the rear-drive sedan Buick wishes it had the balls to build. Now Hyundai's created a sharper version with a more powerful engine. But is…
What do you say when the backup late night host on a basic cable network buys you an aspirational Korean luxury car? Welcome to a day in the life of Ron Artest, who was given this awful "Lakers edition" Hyundai Genesis by forgotten late night host George Lopez.
Rhys Millen drifts the crap out of his Hyundai Genesis along Brazil's Serra do Rio do Rastro. I like my drifting with coffee and cream. (Photo: Bruce Terena, Red Bull)
Rhys Millen is so serious about breaking the world-famous Pikes Peak Hill Climb' 10-minute barrier and reclaiming his family's honor he's building a tube-framed and carbon fiber, 1,850lb, 750 HP stroked 4.1-liter V6-powered monster called the Hyundai Genesis PM580.
We're still waiting for details, but we've been informed by the parties involved that the turbulent story of one man trying to buy a Genesis Coupe is close to a happy ending thanks to some help from Hyundai.