Bentley-Branded Safes Are Bulletproof Refrigerators, Just Like The Cars

Need a place to stash a newly minted golden parachute from your time at Merrill Lynch? Perhaps that Blancpain watch you got as a going-away present from Lehman Brothers deserves a proper keeping. You're in luck, disgraced captain of industry, because German safe-maker Stockinger has partnered with Bentley to build 400… » 9/22/08 12:30pm 9/22/08 12:30pm

Sony Ericsson Teams With Ducati For Cell Phone, Rich Dudes In Loveless…

Since Motorola is the phone of Ferrari, Sony Ericsson has decided to jump on the rest of the dentist-anesthesiologist demo with a Ducati-branded Z770 cell phone. The big difference here is that Ducati bikes are appealing and svelte, while this mobile phone isn't. Like most auto-branded cell phones, the Z770 will… » 6/06/08 3:40pm 6/06/08 3:40pm

Samsonite Takes Cue From Auto Industry For Luggage Design

Today we encounter something different—an Anti-Auto Branding Adventure—with luggage giant, Samsonite, taking cutes from the auto industry for luggage designs. Recently announced are a few different types of luggage designs inspired by the automobile industry. The Graviton is a polycarbonate case with a design inspired… » 5/29/08 3:20pm 5/29/08 3:20pm

Ferrari-Branded Audio System Has Ferrari-esque Price Tag

Ferrari has teamed up with Meridian for a some Auto Branding Adventures with the F80 home entertainment system. And by "home entertainment system," we really mean it's just a glorified clock-radio. The details are limited but it seems this home entertainment system has radio, CD and auxiliary input support. Probably… » 5/19/08 4:19pm 5/19/08 4:19pm

Maserati Lamp Is Almost Like Owning The Real Thing

Don't have the $100,000-plus to pony up for a new Maserati? Don't worry, friends, there are other options out there. Take this Maserati Lamp, for example. Designed and produced by Lumina, this ode to Italian design is available in a standing or tabletop version. It takes a cue from the automaker by including the… » 5/02/08 4:40pm 5/02/08 4:40pm

Gaming With Porsche Branded Peripherals Almost Like Driving Real Thing

If cruising around in your Porsche 911 in the latest installment of the Gran Turismo series lacks a certain realism, you may be ready for the officially branded Fanatec Porsche 911 Turbo Racing Wheel gaming peripherals. Consisting of a wheel, shifter and pedals, the driving set is available as wireless controllers for… » 4/28/08 5:00pm 4/28/08 5:00pm

Special Edition Nokia-Branded Renault Is Full Of Gadgetry

In a rare case of reverse auto branding adventures, it seems Nokia is getting its branding on with a limited edition Renault Sandero in Brazil. The Renault will be loaded to the gills with a Nokia navigation system as well as a Nokia N95 multimedia cellphone. Nokia already provides the navigation and hands-free… » 4/24/08 4:00pm 4/24/08 4:00pm

Hummer-Branded Mobile Phone Is Very Capable, Surprisingly

The Hummer HT2 is the company's second mobile phone branding adventure. The first Hummer branded mobile, the HT1 is still doing fairly well so it was only inevitable that Hummer would release the HT2. Despite what people may or may not say about Hummer owners, insecurities, compensation and whatnot, the H2T mobile… » 4/07/08 3:15pm 4/07/08 3:15pm

Porsche Design's Summer Collection Looks Wintery

Porsche, a regular around our Auto Branding Adventures, is back with its summer collection of wares. We must say, they're pretty much the most snow-white looking things we've seen so far this season. Porsche must not enjoy the hot dogs of summer, because these products are just begging to be stained with mustard. » 4/03/08 1:30pm 4/03/08 1:30pm

Saab Officially Launches Eco-Clothing Line

Remember that super wacky Saab "Reflective Eco-Clothing" fashion show from the New York Auto Show? Apparently the reception was good because Saab is actually launching a line of organic and fair trade clothing. And we mean really launching, as in "not just a PR stunt at a swanky party" launching. Luckily, the clothing… » 4/01/08 3:45pm 4/01/08 3:45pm

Lamborghini-Branded Bluetooth Headset: Coincidence Anyone?

We love Lamborghinis as much as the next guy around these parts, but there's always something peculiar if not alarming about the drivers of these cars—at least those who use Lamborghinis as daily transportation. And yes, these are the kind of people who thrive on Bluetooth headsets. They always have one on, waiting… » 3/26/08 5:05pm 3/26/08 5:05pm