Porsche, a regular around our Auto Branding Adventures, is back with its summer collection of wares. We must say, they're pretty much the most snow-white looking things we've seen so far this season. Porsche must not enjoy the hot dogs of summer, because these products are just begging to be stained with mustard.

The collection includes the P'9521 cell phone, P'1140 jacket, P'3140 shake pen and the P'3635 lighter. Porsche usually has its head on pretty straight, but a jacket in the summer is a bit strange. Also, what is a shake pen? I hope it is like an Etch-a-sketch and you shake to erase the ink. Is white the new black and summer the new winter? What do I know about fashion? [Josh Spear]