Jalopnik
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auto branding adventures
Land Rover Lends Name To Virtually Everything-Proof S1 Phone
Land Rover partnered with Sonim Technologies to create this — the world's first IP-67-rated GSM mobile phone. The S1 is completely resistant to dirt, dust, drops and can be fully submersed up to 3.3 feet. More »
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Comment by SirNotAppearing: Submerge only up to 3.3 feet? I guess they're planning on you either dropping it in the toilet, or leaving... 14 Responses | Other threads
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auto branding adventures
Bentley-Branded Safes Are Bulletproof Refrigerators, Just Like The Cars
Need a place to stash a newly minted golden parachute from your time at Merrill Lynch? Perhaps that Blancpain watch you got as a going-away present from Lehman Brothers deserves a proper keeping. You're in luck, disgraced captain of industry, because German safe-maker Stockinger has partnered with Bentley to build 400 safes of the finest luxury, highest quality and silliest of brand partnerships. The "Arnage" will keep watches safe and wound while the "Continental" works best for jewelery. Outfitted in one of ten different leathers and three different wood veneers, each comes equipped with GPS tracking, brushed aluminum accents and a stately, refrigerator-like profile. Of course, a press release is stored below the jump. More »
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By Ben WojdylaComment by Ash78: Your voice password is Fahrvergnuegen? That sounds like the password an idiot would use for his luggage. each comes equipped with... 1 Responses | Other threads
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auto branding adventures
Porsche Design Launches P’9120 Desk Radio
Not to be confused with the last Porsche Design radio, the P’9120 is an attractive desktop radio capable of linking to an iPod or similar radio, and is encapsulated in an attractive aluminum body. The radio is said to be a joint product of Porsche Design and Etón Corporation, known for their hand-crank emergency radios — always a benchmark of fidelity. And, like all Porsche Design products, we’re betting the P'9120 will be ridiculously overpriced and pretty low-quality, which doesn’t sound to us like a good analogy for Porsche cars, but hey, we’re not the ones doing the marketing. The press release follows the jump. More »
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By Wes SilerComment by oldraven: Porsche Design? More like the lack thereof. A box with three circles................ and check out that remote. It's a grid.... 3 Responses | Other threads
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auto branding adventures
$2,750 Maserati Pen Will Not Help You Write Faster
Feel like going all out and indulging in obnoxious luxury? Grab yourself a $2,750 sterling-silver Maserati-branded pen. Yeah, that's plenty obnoxious. This pen heralds from Bologna, Italy, and the hand of Armando Simoni, apparently a famed luxo-pen crafter. The Maserati pen comes in roller ball ($2,500 — for the plebes) and fountain ($2,750) styles. Each features a Maserati trident and Maserati signature fender vents etched into the body and cap. 1,200 of the fountain pens and 714 roller balls are to be made, for a total of 1914 — the year Maserati was founded. We expect you to hate on it as you so ruthlessly did the Maserati Quattroporte [AutoWeek]
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By Ben WojdylaComment by Sth002000: I had a Maserati pen once. But Burt Reynolds stole it and threw it into the harbor. 1 Responses | Other threads
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lifestyle branding
You've Got The Porsche Car, Now Get The Porsche Kitchen!
Ah, lifestyle brands. You're a Porsche sort of person, right? You've got the 911, the Cayenne, the sunglasses, even the audio system. But then you step into your kitchen and it hits you: there's something painfully un-Porsche-like about this place! Not to worry- Poggenpohl can set you up with everything from appliances to faucets, all packed with Porsche Design style. We're waiting for the Daihatsu Design kitchen ourselves, but to each his own. Thanks to SOS10 for the tip! [Poggenpohl] More »
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Comment by mariospants: On the one hand, I'm very cool with rectilinear, masculine design. I love it. On the other, *anyone fool* can... more » | Other threads
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auto branding adventures
Sony Ericsson Teams With Ducati For Cell Phone, Rich Dudes In Loveless Marriages Rejoice!
Since Motorola is the phone of Ferrari, Sony Ericsson has decided to jump on the rest of the dentist-anesthesiologist demo with a Ducati-branded Z770 cell phone. The big difference here is that Ducati bikes are appealing and svelte, while this mobile phone isn't. Like most auto-branded cell phones, the Z770 will include the usual array of screensavers, backgrounds, themes and more featuring the Ducati namesake. The Ducati Sony Ericsson Z770 should be hitting the Italian shelves soon and should make a great companion to the completely unecessary Ducati USB flash drive [TechDigest]
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Comment by skierpage: @Tanshanomi: Ducati already whored their brand name to Burton snowboards in 2006. I'm embarrassed to admit that I put... more » | Other threads
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auto branding adventures
Samsonite Takes Cue From Auto Industry For Luggage Design
Today we encounter something different—an Anti-Auto Branding Adventure—with luggage giant, Samsonite, taking cutes from the auto industry for luggage designs. Recently announced are a few different types of luggage designs inspired by the automobile industry. The Graviton is a polycarbonate case with a design inspired by diamond plating used on vehicles. The Proteo is a case with unique laptop shock absorbing technology inspired by a car's suspension. The Silhouette 10 is a stylish rolling case that is "Inspired by modern cars," whatever the hell that really means. Check out the gallery below to see the luggage shown off with cars that wouldn't have near-enough trunk space to actually hold said luggage. More » -
auto branding adventures
Ferrari-Branded Audio System Has Ferrari-esque Price Tag
Ferrari has teamed up with Meridian for a some Auto Branding Adventures with the F80 home entertainment system. And by "home entertainment system," we really mean it's just a glorified clock-radio. The details are limited but it seems this home entertainment system has radio, CD and auxiliary input support. Probably the most important feature is the pristine Ferrari horsey that graces the front of the speaker. It's available in red, silver, yellow, white or black for $2,995. Yes, get ready to drop nearly three G's on a glorified clock-radio. You'd probably be better off printing off the Ferrari logo and gluing it to the Sony clock-radio you've been using since 1993 and saving yourself a large chunk of change. [Meridian]
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Comment by Mike the Dog: @Dawnrazor: FWIW, I don't think audiophile = snob. I just think that putting that level of performance into a... more » | Other threads
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auto branding adventures
Ferrari-Branded Motorola V9 Coming
Motorola isn't one to shy away from shilling for Ferrari and this latest cellphone-sports car mash-up is further proof. Motorola has taken its previously boring RAZR 2 V9 cellphone and slapped Ferrari branding on it therefore increasing the sexiness level 10-fold. Normally in our Auto Branding Adventures, we're not one to easily give in to these types of products, but the Ferrari'd version of the V9 is mighty pretty. The checkered metallic patterns and red-everything is a tad drool-worthy for the gadget-fiends out there. More »
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Comment by Placebo: @bzr the paranoid android: I was going to riff on if the phone would drive you off the track if... more » | Other threads
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auto branding adventures
Asus Upgrades Lamborghini VX3 Laptop
Asus, the masterminds behind the Lamborghini laptop branding, has bumped up the specs on its racy VX3 model. The laptop is a 12.1-inch beauty that weighs in at 3.6 pounds. The $3,300 price tag includes a sapphire-crystal webcam lens, leather palm rest, titanium alloy hinge, 320 GB hard drive, Intel T9300 Core 2 Duo processor, 4 GB of ram, HSDPA wireless and a high-end graphics chip. Let's not forget about the most important feature: a realistic Lamborghini logo right on the top of the laptop which allows owners to show off their money to all the other laptop-using chumps at the freshly destroyed coffee shop. [Giz]
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Comment by Hyman Decent: Thanks, amblito. (You, too, TurboBrick.) I know someone who just bought an Eee PC and I'll let her know... more » | Other threads
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auto branding adventures
Maserati Lamp Is Almost Like Owning The Real Thing
Don't have the $100,000-plus to pony up for a new Maserati? Don't worry, friends, there are other options out there. Take this Maserati Lamp, for example. Designed and produced by Lumina, this ode to Italian design is available in a standing or tabletop version. It takes a cue from the automaker by including the Maserati logo and the negative-space design is meant to look like the familiar Maserati grille. There's no word on pricing, but consider that it may be expensive, but not more than the actual car itself. That being said, if you don't own a Maserati and you're buying this lamp you're slightly sadder than the person who buys one of these and does. [Maserati Lamp via Gearfuse]
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Comment by Bee1: @smalleyxb122: The tall lamp will cost $1.65 and the smaller lamp will cost $1.10, without the glass base. That does... more » | Other threads
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auto branding adventures
Gaming With Porsche Branded Peripherals Almost Like Driving Real Thing
If cruising around in your Porsche 911 in the latest installment of the Gran Turismo series lacks a certain realism, you may be ready for the officially branded Fanatec Porsche 911 Turbo Racing Wheel gaming peripherals. Consisting of a wheel, shifter and pedals, the driving set is available as wireless controllers for the PlayStation 3. It includes support for force feedback and more. For all this performance, expect to pay a $350 entry fee for the privilege of using official Porsche branded racing peripherals. Unfortunately the setup won't help improve the realism of the whole "parent's basement" gaming environment. [Fanatec via SlipperyBrick]
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Comment by Beppe: For those with a taste for the vintage, pedals should be hinged from the steering column rather than the floor. more » | Other threads
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auto branding adventures
Special Edition Nokia-Branded Renault Is Full Of Gadgetry
In a rare case of reverse auto branding adventures, it seems Nokia is getting its branding on with a limited edition Renault Sandero in Brazil. The Renault will be loaded to the gills with a Nokia navigation system as well as a Nokia N95 multimedia cellphone. Nokia already provides the navigation and hands-free systems for equipped Renault cars. This special edition Nokia Renault is limited to 1,000 units and will sell for $27,810. [Reuters via CG]
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Comment by the good dr zero: @amblito: And here I was thinking that the Brazilians might appreciate the more generous arse of the Megane. This looks... more » | Other threads
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auto branding adventures
Range Rover Eyewear Is Flat, Boxy
Today's episode of Auto Branding Adventures sees a new challenger join the fray: Land Rover. Land Rover has gone and slapped its name on 40 different models of sunglasses and eye wear. Like traditional Land Rover design, the sunglasses are pretty flat and boxy. More »
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Comment by LDMAN: Range Rover condoms - Range Rover. It's how the smooth take the rough (!) Spen, Forgive me! more » | Other threads
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auto branding adventures
Unlicensed Ferrari Cellphone: Cheap, Lame
We've seen that when Ferrari decides to brand something, it does so with class and elegance. This Ferrari branded car cell phone (not to be confused with car phone) is cheap, plastic and not even officially licensed. More »
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Comment by POLAЯ MISSES THE OTHEЯ JALOPNIK: I have a phone car that's fake! more » | Other threads
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auto branding adventures
Hummer-Branded Mobile Phone Is Very Capable, Surprisingly
The Hummer HT2 is the company's second mobile phone branding adventure. The first Hummer branded mobile, the HT1 is still doing fairly well so it was only inevitable that Hummer would release the HT2. Despite what people may or may not say about Hummer owners, insecurities, compensation and whatnot, the H2T mobile phone isn't too bad. It has one nice feature that many, many other phones lack, and that is dual-SIM slots—meaning it has two SIM slots so multiple phone lines can be used in one mobile phone. More » -
auto branding adventures
Like Nissan GT-R? Buy GT-R Accessories!
Rawr, do as Godzilla says or face the wrath of Godzilla! Now Godzilla says to buy many Godzilla accessories including a briefcase, wallet, gloves, emblem, keychains, cell phone straps, shirts, hats and more! More »
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Comment by layabout returns: Its the fastest brief case in the world,& half the price of a Ferrari brief case more » | Other threads
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auto branding adventures
Porsche Design's Summer Collection Looks Wintery
Porsche, a regular around our Auto Branding Adventures, is back with its summer collection of wares. We must say, they're pretty much the most snow-white looking things we've seen so far this season. Porsche must not enjoy the hot dogs of summer, because these products are just begging to be stained with mustard. More »
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Comment by ZZMarcus: Every time I read their little P-apostrophe designations all I see is Pizza Hut P'Zone! more » | Other threads
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auto branding adventures
Saab Officially Launches Eco-Clothing Line
Remember that super wacky Saab "Reflective Eco-Clothing" fashion show from the New York Auto Show? Apparently the reception was good because Saab is actually launching a line of organic and fair trade clothing. And we mean really launching, as in "not just a PR stunt at a swanky party" launching. Luckily, the clothing seems fairly normal and not reflective and funky like the duds from the New York Auto Show event. More »
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Comment by ranwhenparked: Will they be making eco-friendly tweed blazers with eco-friendly leather elbow patches? Also, eco-friendly meerschaum pipes and the Saab image... more » | Other threads
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auto branding adventures
Lamborghini-Branded Bluetooth Headset: Coincidence Anyone?
We love Lamborghinis as much as the next guy around these parts, but there's always something peculiar if not alarming about the drivers of these cars—at least those who use Lamborghinis as daily transportation. And yes, these are the kind of people who thrive on Bluetooth headsets. They always have one on, waiting for a phone call to come in so a big...deal...involving...what kind of business is some dude using a Lambo as his everyday sled into, anyway? We're not thinking hedge funds. More like Caspian oil futures. So, it's only appropriate that Lamborghini has decided to brand a Bluetooth headset, named Bello. More »
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Comment by GrimaceXL: @SeanKHotay: Where did you get the impression that Lamborghini's are unreliable. That's just propaganda. Stop flamebating. I find it kinda... more » | Other threads
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auto branding adventures
Pagani Stereo System Has Zonda Exhaust Bass
The dragons have definitely perked their ears for this, a Pagani stereo system that features two very conveniently located Zonda-style exhausts. Not surprising, but the entire system is made from aluminum and carbon fiber. I don't have to be the one to tell you that this is mighty sexy, although all of the knobs, platters and buttons in the middle seem to be mighty confusing. More »
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Comment by Turboner: @yellofury: Tell me you didn't get the $14k B&O stereo option in your S8. Actually, tell me you did. I... more » | Other threads
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auto branding adventures
Auto Branding Update: Asus Lamborghini ZX1 Smartphone
The Lamborghini-branded Asus ZX1 smartphone finally made its debut at the truly badass European trade show going on. No, not the Geneva Motor Show, but CeBIT, the consumer electronics show. This smartphone looks much sexier than I originally imagine and is loaded to the gills with features as well. More »
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Comment by JWilly48519: So how many carrier accounts would you have to be paying simultaneously, to have this thing work everywhere it has... more » | Other threads
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auto branding adventures
MINI Branded Luggage Is Pretty Small, Obviously
It's nice to see a British carmaker get involved in Auto Branding Adventures with these MINI-badged bags. Three different types of MINI luggage available include a green laptop bag, a green duffel bag and a red rolling bag. It's not surprising that the three bags don't seem to be overly large. It's a MINI branding, not Hummer. More »
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Comment by FumbDucker: Clubman version increases unlessness with extra zipper compartment. more » | Other threads
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auto branding adventures
Ferrari To Brand The Italian Olympic Team?
This may be a new low in our Auto Branding Adventures, but it seems the Italian stallions at Ferrari are looking to brand the entire Italian Olympics team for the 2008 summer Olympics in Beijing. Edmunds is reporting that Ferrari will be supplying the Italian Olympic team with aerodynamic equipment to be used in cycling, tennis, canoeing and sailing events at the summer games. Ferrari will also put its mark on bobsled, luge, skeleton, speed skating and other events for the winter games, but the fun doesn't end there. More »
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Comment by the good dr zero: @abgwin: abgwin, please protect me. The creepy mascots are making me too scared to type anything about Ferrari. more » | Other threads
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auto branding adventures
Lamborghini Branded Asus ZX1 Smartphone Rearing Its Head?
Today's episode of Auto Branding Adventures is a particularly special one because it includes rumors and speculation rather than plain old products. Set for an announcement at CeBIT, a Germany-based technology tradeshow in March, is the Lamborghini branded Asus ZX1 smartphone. More »
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Comment by Rob P: That could just as easily be a Toyota, Chevy or Seat branded product. How boring and vanilla, there is... more » | Other threads
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auto branding adventures
Porsche Audio System Doesn't Explode, Fortunately
While Porsche isn't busy exploding factories, it continues to adventure into the world of branding with a sexy audio system. Porsche took the minimalist approach with setup. It has no unnecessary buttons or displays. The front is a sheet of black acrylic glass, with the rest of the body crafted from brushed aluminum. Now why can't I get a car made entirely of stuff like that? More »
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Comment by iin10ded: antenna is real. i got mine for 250 at a local high end luggage shop that had it in the... more » | Other threads
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auto branding adventures
SanDisk Teams With Ducati For USB Flash Drive
Sure, it may be our Auto Branding Adventures, but that doesn't mean we can't give a little love to Ducati, who has teamed up with SanDisk to slap its name on USB flash drives. More » -
auto branding adventures
Ferrari Pedal Car Fuels Pre-Tween Envy
Our experience with the ad-hoc Adventures in Branding series have been so positive that we've decided to rebrand the whole idea. Henceforth, "Auto Branding Adventures." Look for it, and away we go. Unless you're a kid whose father is a pretentious Ferrari owner, there's no reason to own a toy like this one. Ferrari has decided to go really, really green with this Ferrari pedal car by ditching gasoline and the motor entirely for good old fashion human power. Obviously, Ferrari cut no corners during production. More »
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Comment by Stuntdriver: Stefan Erickson´s kid now have something to crash... more » | Other threads
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auto branding adventures
Adventures in Branding: Renault Backgammon Set
In today's episode of Adventures in Branding we stray away from the usual unusual branding suspects of Porsche and Ferrari and take a look at Renault, by way of their F1 squad and its backgammon set. In this case, "branding" doesn't mean simple slapping a Renault logo on the set, but actually constructing the board game out of materials taken from Formula One cars. More »
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Comment by Mike the Dog: @fullmoonparty: Oh, so we can settle it with a backgammon match, then? more » | Other threads
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auto branding adventures
Adventures In Branding: Porsche Swiss Army Knife
It's day two in our Adventures in Branding series and today we re-encounter our hero from yesterday, Porsche, trying to find an all-in-one device to solve life's most pressing, small-scale problems. Porsche has partnered with Wenger for this Swiss Army creation, which is odd given Porsche's very German roots and Switzerland's history of staunch neutrality. More »
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Comment by Vee5: @justalf: Hoo hoo hoo, Porsche Kitchen products by Smeg. That's smegging hilarious! more » | Other threads
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auto branding adventures
Adventures In Branding: Porsche Sunglasses
In today's episode of "Branding Shenanigans," we encounter Porsche, fresh off a branding adventure with cohort Ferrari. Back at the lab, Porsche notices that the blinding sun stills makes it hard to drive and commences an update to its sunglasses line, which got it start in the feathered-hair 1970s and logged an iconic triumph with an over-the-top aviator style. Four new models are available—the P'8454, P8456, P'8457 and P'8458. More »
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Comment by CEman: @econobiker: I remember that helmet. I still have my Grundig Porsche Design shortwave radio. more » | Other threads
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auto branding adventures
Ferrari Hits Rock-Bottom, Brands Binoculars, Telescopes
You know, I used to think Ferrari was doing pretty well, at least until recently. Of late, what we've heard from the Italian manufacturer has nothing to do with cars and everything to do with gadgets. So far we have seen speakers, Vertu and Motorola cellphones and a Segway. The latest gadgets to come out of the Ferrari HQ are even more unlikely: binoculars and telescopes. More »
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Comment by ┤├NICKNICK: the people that buy this crap need the 8x magnification to see their peckers. the 50x magnification is to see how... more » | Other threads
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1-32 of 32 for "Auto Branding Adventures"
