Ferrari has teamed up with Meridian for a some Auto Branding Adventures with the F80 home entertainment system. And by "home entertainment system," we really mean it's just a glorified clock-radio. The details are limited but it seems this home entertainment system has radio, CD and auxiliary input support. Probably the most important feature is the pristine Ferrari horsey that graces the front of the speaker. It's available in red, silver, yellow, white or black for $2,995. Yes, get ready to drop nearly three G's on a glorified clock-radio. You'd probably be better off printing off the Ferrari logo and gluing it to the Sony clock-radio you've been using since 1993 and saving yourself a large chunk of change. [Meridian]
It's very hard for me to say whether this is cheapening the brand or strengthening it.
Holden and HSV in Oz went crazy with branding (see link) and merchandise (following link) in the last ten years and all it seems to do was capture the hearts and minds of Aussie and Kiwi kids.
In the two horse race between Ford and Holden. Holden has a bright future ahead of it because they put themselves out there in big bright red colours while Ford sat back and made taxis. Maybe Ferrari are on to something here...