Photo: Toyota

For years now, the new Toyota Supra has been the subject of hints, rumors, clues, winks, confirmations, photos and teasers of every kind indicating that a new Supra is finally happening. And as annoying as it’s been, I have to tip my hat to the company for generating so many stories out of basically nothing. This will all end in January, and the first one will go up for auction.

The Supra’s hood, courtesy of Toyota.
Photo: Toyota

Toyota took a victory lap yesterday in a press release in announcing that the first production Supra will be auctioned off at the Detroit Auto Show in January:

PLANO, Texas, October 30, 2018 — Confirming one of the worst-kept secrets in the auto industry, Toyota announced it will premiere its oft-teased and much-anticipated 2020 Supra at January’s 2019 North American International Auto Show (NAIAS) in Detroit.

But in fresh news, Toyota will be offering the first global production unit of the Toyota Supra through auction with all proceeds going to charity. This one-of-a-kind Supra will be delivered to the winning bidder when production starts in the first half of 2019.

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One of the “worst-kept secrets” in the auto industry is accurate from Toyota’s perspective, though only if your definitions of “secret” and “kept” are so elastic as to be meaningless.

We already knew, for instance, that the Supra would debut at Detroit, because like everything else about this car, it leaked, though we’ve also thought the Supra would debut in Geneva, or in LA, or last year in Detroit.

This time it’s real, though some part of me kind of hopes the Supra never debuts, and in a few years we’ve got a pile of fresh new rumors about when, exactly, the Supra will happen, a car that definitely exists, and one we’ve even driven, but a car that exists solely to drive car bloggers mad.

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Anyway. You gonna try and score the first one at the auction?