Lincoln, wait, whoops, The Lincoln Motor Company (excuse me!), has a lot riding on the 2013 MKZ. It's the first car in a product onslaught that will either make Lincoln succeed or go down in flames.

Oh, Lincoln. Lincoln, Lincoln, Lincoln. Of the eight car companies named for presidents, you're still one of the two remaining (and related to, since the other is Ford), but I'm really afraid for your future. To many of us watching, it's looks like you've just sat down to watch Our American Cousin in Ford's Theater, if …

While at the LA Auto Show I had the chance to talk to the very poetically-named Solomon Song, lead designer of the Lincoln MKZ. I'll admit that we at Jalopnik haven't had the most confidence in Lincoln as of late, but I did find Song engaging, easy to talk to, and very forthright about the car he's designed, and the …

I was certain when I sat down at the Lincoln press conference this morning I'd focus on the fact that the car looks like John Wilkes Booth. And then I saw the mimosa station and realized I was wrong. The story here is Lincoln is so desperate to pretend they're a luxury manufacturer they've got a mimosa station. And a…

Ford may spend $1 billion in yet another extreme makeover for Lincoln, with a flurry of new, tech-laden models aimed for Lexus, Cadillac and BMW. Ford should save its pennies and just kill Lincoln.

Ford is delaying the release of fuel-economy numbers on the Lincoln MKZ Hybrid in order to trick us into writing about it twice. We're not fooled: It's essentially a badge-engineered Ford Fusion Hybrid, so it'll probably get 39 mpg combined.

So the 2010 Lincoln MKZ wears fancier britches, upgrades the interior and it's got all the mechanical upgrades bestowed upon the 2010 Fusion, but who should buy it?

Yesterday, we told you the freshly renovated and re-focused 2010 Lincoln MKZ is a solid offering in a segment full of solid offerings. Now let's take it apart, piece by piece to find out how it stacks up.