Lincoln's Expensive New Ad Campaign Is An Artful Way To Show They Have No Idea What They're DoingJason Torchinsky12/15/16 8:57am32421EditPromoteGo to permalinkLincoln is bringing back the Continental, and that’s a big deal. A bold, expensive ad campaign dedicated to the car is absolutely in order. So is spending the big money to get a famous name attached to the project. Lincoln’s doing all these things. So why is the end result so wrong?