The Honda Fit She's Should Never Have Existed And It's Already Dead

Let's be honest, car makers do have a nasty habit of marketing against their brand philosophies. None pisses me off more than the Honda Fit She's. A Honda "for women" women didn't want. I don't care if it was designed by a female Honda executive. It's still sexist as hell. » 9/20/14 12:21pm 9/20/14 12:21pm

2012 Hyundai Accent is here to give Honda the Fits

The new Hyundai Accent is more proof that the Korean automaker knows how to benchmark. When the Fit arrived in the U.S. it was a revelation: a cheap car that doesn't feel cheap. Now Hyundai's doing the exact same thing, only better. » 4/20/11 12:35pm 4/20/11 12:35pm

Honda Plans Electric Fit For 2012

Honda showed off a new Fit that only travels 100 miles, tops out at 90 mph and will likely be slower than the current version when it goes on sale in 2012. Also, it's electric powered, so there's that. » 11/17/10 5:20pm 11/17/10 5:20pm

Honda Civic Is Dead In Japan

Japanese people are too cool for the Honda Civic, preferring the more compact and lifestyle-appropriate Fit. Of course, this is also a country where the Minidisc player is wildly popular, so take their judgment with a grain of wasabi. [WSJ] » 11/16/10 12:30pm 11/16/10 12:30pm

646,000 Honda Fits Recalled For Possibility Of Fiery Death

What the heck is going on in Japan lately? First it's Toyota and their ongoing cover-ups recalls and now the Honda Fit/Jazz is being recalled for a fire-causing faulty switch. » 1/29/10 1:00pm 1/29/10 1:00pm

Honda Fit Maneuvers Through Multiple PIT Maneuvers

From Los Angeles, where this sort of thing happens all the time, comes this illuminating helicopter-cam footage of a plucky and tenacious yet felonious Honda Fit driver. Video after the jump. » 9/16/09 1:45pm 9/16/09 1:45pm

Honda Honda Honda Honda! Madness Goes JDM To Pitch The '83 City

What's the best way to sell the 1983 Honda City Hyper Turbo? Honda's Japanese-market admen figured that the ska popmasters of Madness would be just perfect for a series of super-frantic TV spots. » 6/28/09 2:00pm 6/28/09 2:00pm

Indian Honda Jazz: Why So Serious?

Instead of pissing off a whole culture with an Indian Revolution, this time automotive advertisers are putting a Joker-like spin on Honda's Jazz campaign for the sub-continent. Why so serious? » 6/11/09 12:00pm 6/11/09 12:00pm

IIHS Small Car Test: Three Gruesome Slow-Motion Crash Videos

This morning's IIHS report on the shocking finding that little cars don't take well to colliding, at speed, with bigger cars? Now we have the crash videos. Let's take a look at all three below. » 4/14/09 5:00pm 4/14/09 5:00pm

Wert Is Wrong: Honda Fit Sport Built For Technogeeks

Ray and I spent a good portion of the morning arguing over the suitability parameters of the 2009 Honda Fit Sport, culminating in him saying, “I iz the decider.” Here’s why he’s wrong. » 1/30/09 4:45pm 1/30/09 4:45pm

Honda Sport Modulo S2000, Fit Concept Cars Heading To 2009 Tokyo Auto…

As we get ready for the Detroit Auto Show, Japan's getting ready for their annual Tokyo Auto Salon. Think of it as our SEMA show, but on crack and with lots of cute umbrella girls. » 1/07/09 1:00pm 1/07/09 1:00pm

Honda Fit Runs For Life From Gas-Guzzling 'Merican Mecha Mosquitoes

Mechanical, car-shaped, giant mecha mosquitoes are attacking! What will the little 2009 Honda Fit » 9/29/08 4:40pm 9/29/08 4:40pm do to protect itself from their fuel hungry proboscises plunging into its gas tank? Well, luckily they're stereotypical stand-ins for the stereotype of American gas guzzling whales. Luckily, these monstrosities aren't…

2009 Honda Fit Going On Sale Today, A Month Earlier Than Expected

Automotive News » 8/26/08 10:40am 8/26/08 10:40am reports that the is scheduled to start arriving in showrooms as you read this, more than a month earlier than the planned October 1 arrival. Why the rush? sales are up more than 70% this year in light of high gas prices and positive press; Honda has done everything possible to increase production,…

2009 Honda Fit, First Drive, Part Two

As we told you yesterday, we asked our many-layered friend John Krewson to take a spin in the new 2009 Honda Fit. After yesterday's taste of the new-and-now-priced-to-move-starting-at-$14,550 Honda Fit, he's brought us the whole red pepper of a review today. — Ed. » 8/20/08 2:15pm 8/20/08 2:15pm It's always been hard for me to find someone who…

2009 Honda Fit, First Drive

We've asked our many-layered friend John Krewson to take a spin in the new 2009 Honda Fit. He'll have the full first drive for us tomorrow. In the meantime, here's a taste. — Ed. » 8/19/08 6:01pm 8/19/08 6:01pm It's always been hard for me to find someone who doesn't like the Honda Fit. And what's not to like? It's earned a reputation for being…

Honda Fit Hybrid In The Works, Fit Is Go...ing Green

As if the Honda Fit didn't already sip gas like fuel is approaching stratospheric prices, which it is, Honda is working on sticking a version of their hybrid system in the little city cruiser. The company had originally expressed some reluctance to increase the price of small cars by dropping in the expensive hybrid… » 5/21/08 10:20am 5/21/08 10:20am