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10K Mile '81 Cadillac Cimarron For $8,995: Nice Price Or Crack Pipe?

A decisive 85% of you felt that the $39,975 Iran Khodro Paykan Deluxe required a major helping of Hubba Rocks to look like a wise investment, but today's choice might be more of a dilemma. Yes, the Cimarron was a total disaster for Cadillac, diluting its brand at the worst possible time, but that makes it a … » 9/10/08 8:00am 9/10/08 8:00am

What's The Worst Example Of Brand Dilution?

When a company does all that work to build a brand you'd think they'd be careful about letting it go to crap for a couple of extra bucks. But companies love extra bucks and, when nothing else is going for them, they can always leverage awareness. Take the VW Caddy Carrera, a special edition VW van from Porsche?… » 5/30/08 11:40am 5/30/08 11:40am

Short-Lived GM Car of the Day: Cadillac Cimarron

Of course you saw it coming! The Cimarron, perhaps the most costly badge-engineering fiasco in The General's history. Based on the same J-body platform as the Olds Firenza and Pontiac J2000, the marque-tarnishing Cimarron was built for the 1982 through 1988 model years; each one that rolled off the assembly line was… » 4/06/07 5:55pm 4/06/07 5:55pm