Jaguar Thinks 'The Art Of Villainy' Includes Spraying Down Porsches

I don't know about you, but I've kind of forgotten about Jaguar's British Villains Super Bowl ad. The Maserati Ghibli might've had something to do with it. But one of the villains, Tom Hiddleston, is back for another round with the F-Type Coupe. That's not a bad thing. » 4/02/14 8:00pm 4/02/14 8:00pm

This Awesome Buick Ad Was Completely Done In One Continuous Take

Outsourcing your ad work to random people can work out either really well, or really badly for automakers. Luckily for GM, this ad made with nothing but some basketballs, a Buick Regal GS, and a single camera is great. Add in the fact that it was done in just one take, and it becomes amazing. » 3/29/14 2:03pm 3/29/14 2:03pm

'Yummies': Meet The New Worst Marketing Buzzword Ever

Thank god for the world's marketing departments. Without them, who would tirelessly work to ruin the English language? The latest salvo comes from retail analysts at HSBC, who have coined a new term that makes my brain bleed brain-blood: "Yummies." It's only a matter of time before we see it in the car world. » 3/27/14 8:00pm 3/27/14 8:00pm

Buick Doesn't Need To Go Down The 'Not Your Father's Oldsmobile' Road

If you're Buick, you're working hard to remind people you're not GM's Century and LeSabre division anymore. While the sales show success, the image isn't quite there yet. So they've resorted to an ad strategy that's reminiscent of another GM division trying to shake off an old image. » 3/26/14 9:00pm 3/26/14 9:00pm

2015 Acura TLX Is Not For Pussies, Acura Marketing Department Says

Hey brah! 'Sup, brah. You like karate-chopping bricks? Dropping the mic on purpose? Crushing your boss's NCAA bracket? Puking at your sister's wedding? Have we got the car for you: the 2015 Acura TLX! No, for real, brah. » 3/25/14 10:40am 3/25/14 10:40am

Cadillac's Last-Minute Move To Put The ELR In 'Poolside' Made It Worse

If you didn't know what a Cadillac ELR was before last month, there's a good chance you're very familiar with this plug-in luxury coupe now. It's all because of this cringeworthy TV commercial, but it did exactly what Cadillac wanted to do. » 3/06/14 8:00pm 3/06/14 8:00pm