Rhys Millen Could Totally Drift A Hellcat Hundreds Of Feet In The Air 

Let's be clear about one thing first: this video isn't real. At least, part of it isn't real. Drifting ace Rhys Millen did all the Challenger Hellcat driving for real, he just didn't do it on a platform suspended by helicopters hundreds of feet above the streets of Cape Town. That would be crazy. » 3/27/15 3:01pm Friday 3:01pm

Ad Proves The Vector W2 Was Wind Tunnel Tested Using Cigarette Smoke

It's not easy to start your own supercar company, and Jerry Wiegert had no illusions about the price of carbon fiber. Luckily, the tobacco industry had plenty of cash to pay for his toys in exchange for a good publicity shot. » 3/17/15 1:21pm 3/17/15 1:21pm

Why Stupid Special Editions Are Actually Pretty Brilliant

Chevy has already crapped out so many Special Edition 2015 Colorado and Silverado pickup trucks it's getting ridiculous, and according to their marketing folks "that's a trend that's going to continue." Other automakers are almost as guilty. I'm starting to think... they may be on to something. » 3/06/15 2:10pm 3/06/15 2:10pm

If This Video Doesn't Sell You On The McLaren 675LT Then Nothing Will

When an ad team for a supercar maker needs to sell something, I mean really needs to sell a product, they pull out the nuclear option. No, not actually nuking their car, that would be too genius. The real trump card is the soft, classical piano. And then once that's done, you unleash all of the fury. » 3/06/15 11:46am 3/06/15 11:46am

How Subaru's Marketing Is Making People Want Options They Don't Need

Right now car buyers are being convinced by some clever marketing to spend way too much on their next Subaru. I feel it is my responsibility, no, my duty, to reveal a brand new secret to saving money on these cars. All it takes is some focus, diligence, and a keen sense of situational awareness. » 2/27/15 12:00pm 2/27/15 12:00pm

Watch And Hear The 610 Horsepower 2016 Audi R8 V10 Plus In Action

GM's Hilariously Awkward History Of Failing At Sports Sponsorships

After cringing through GM "spokesman" Rikk Wilde's laughably bad — yet surprisingly endearing — World Series presentation, then watching the company turn it into a great ad campaign, we thought "Ok, maybe they know what they're doing." Closer examination confirms... maybe not. » 2/16/15 3:26pm 2/16/15 3:26pm

Why Are Automakers Still Using Race Cars To Sell Street Cars?

Back in the 1950's and 60's automakers took their cars to the track with the mantra of "Win on Sunday, sell on Monday." Today, car companies continue to make marketing connections between racing and their production cars, but given the differences in technology and viewership, does it even matter? » 2/04/15 11:30am 2/04/15 11:30am

Nürburgring Truther Believes Porsche Faked Cayman GT4 Ring Video

The Porsche Cayman GT4 debuted last night to universal excitement over its raucous performance, manual-only transmission, and super speedy 'Ring time. Except... did Porsche fake its debut video running the Nürburgring? » 2/04/15 9:10am 2/04/15 9:10am

Jeep's Super Bowl Ad Cut The Key Verse Of 'This Land Is Your Land'

Jeep's Super Bowl ad ran soundtracked to Woody Guthrie's This Land Is Your Land following all the versus you had to sing in elementary school. Here's the thing — they missed the later verses, and that's insane, because the message aligns perfectly with (what should be) Jeep's view on private property. » 2/02/15 3:30pm 2/02/15 3:30pm

Oh No, NASCAR Offended The Glutens! Over 14,000 People Can't Take A Joke

NBC just put out a brilliant ad for NASCAR that is the perfect ultra-'Murican celebration of everything hilarious and rad about the sport. However, the Internet Offense Squad got so up in arms about the ad's line about gluten that they're now petitioning for its removal. » 1/30/15 5:34pm 1/30/15 5:34pm

The Mercedes-AMG GT Super Bowl Commercial Is A Real Groaner

How will Mercedes let the world know about their tire-destroying, twin-turbocharged Mercedes-AMG GT at the Super Bowl? With bad CGI, woodland creatures and one of the most groan-inducing jokes I've heard in a long time at the end. » 1/27/15 10:00am 1/27/15 10:00am

Watch Volvo's Haunting And Beautiful Tribute To Swedish Winter

Volvo is really trying hard to remind you they're Swedish. Pay no attention to their Chinese puppet master running the abacus in the corner! And I dare say this intense music-video collage of Swedishness shills their desired cultural identity pretty dramatically. » 1/23/15 10:15pm 1/23/15 10:15pm

This Is How You Sell A Motorcycle In Bangladesh

You can learn a lot about a culture from its advertising, so it's clear that every motorcyclist in Bangladesh sees themselves as a two-wheeled Jason Statham, wasting bad guys, saving hapless children, and then holding a press conference afterwards. » 1/20/15 6:49pm 1/20/15 6:49pm

Hilarious Mercedes Ad Proves Germans Have A Sense Of Humor

Ever wondered what's it like to get a jug of milk at night from the grocery store using a gullwinged Mercedes-Benz C111 prototype? Justin O'Shea has the answer. » 1/14/15 4:32pm 1/14/15 4:32pm

This Car Wash Just Set A Video Of Its Destruction To Its Own Jingle

When a customer confuses the gas for the brake, allowing them to drive completely straight through your beautiful, expensive car wash, leaving a path of wanton destruction in their wake, you'd expect the proprietors to be upset. Not at the Quick Quack Car Wash. They took the video, set it to music, and perfection was… » 1/14/15 2:34pm 1/14/15 2:34pm

This Is The Problem With Motorsports Broadcasting In America

It's the middle of the race, and the battle for the lead is heating up. Oh my gosh, the leader takes a hit! Aaaaaand it's time for a commercial break. HUH?! » 1/10/15 6:56pm 1/10/15 6:56pm

This Dodge Viper Movie May Be The Most Over-Dramatic Thing On YouTube

The Enthusiast Network, owner of noted magazine Motor Trend shot a 22 minute image movie about the Viper for Dodge that happens to be sensuously overdramatic... and a world class example... of hyperbole... that... could take on the best in the world. » 1/09/15 12:50pm 1/09/15 12:50pm

Getting Buck Wild In Six Generations Of Ford Mustangs

Ford managed to group together 50 years of the best stripped, tuned, restomodded Mustangs in the country, handed the keys to some of the best stunt drivers in the world and, well, here's what happened. » 1/08/15 4:45pm 1/08/15 4:45pm