Why Stupid Special Editions Are Actually Pretty Brilliant

Chevy has already crapped out so many Special Edition 2015 Colorado and Silverado pickup trucks it's getting ridiculous, and according to their marketing folks "that's a trend that's going to continue." Other automakers are almost as guilty. I'm starting to think... they may be on to something. » 3/07/15 10:16am 3/07/15 10:16am

If This Video Doesn't Sell You On The McLaren 675LT Then Nothing Will

When an ad team for a supercar maker needs to sell something, I mean really needs to sell a product, they pull out the nuclear option. No, not actually nuking their car, that would be too genius. The real trump card is the soft, classical piano. And then once that's done, you unleash all of the fury. » 3/06/15 11:46am 3/06/15 11:46am

How Subaru's Marketing Is Making People Want Options They Don't Need

Right now car buyers are being convinced by some clever marketing to spend way too much on their next Subaru. I feel it is my responsibility, no, my duty, to reveal a brand new secret to saving money on these cars. All it takes is some focus, diligence, and a keen sense of situational awareness. » 2/27/15 12:13pm 2/27/15 12:13pm

Why Are Automakers Still Using Race Cars To Sell Street Cars?

Back in the 1950's and 60's automakers took their cars to the track with the mantra of "Win on Sunday, sell on Monday." Today, car companies continue to make marketing connections between racing and their production cars, but given the differences in technology and viewership, does it even matter? » 2/04/15 4:10pm 2/04/15 4:10pm

Jeep's Super Bowl Ad Cut The Key Verse Of 'This Land Is Your Land'

Jeep's Super Bowl ad ran soundtracked to Woody Guthrie's This Land Is Your Land following all the versus you had to sing in elementary school. Here's the thing — they missed the later verses, and that's insane, because the message aligns perfectly with (what should be) Jeep's view on private property. » 2/02/15 3:31pm 2/02/15 3:31pm

Oh No, NASCAR Offended The Glutens! Over 14,000 People Can't Take A Joke

NBC just put out a brilliant ad for NASCAR that is the perfect ultra-'Murican celebration of everything hilarious and rad about the sport. However, the Internet Offense Squad got so up in arms about the ad's line about gluten that they're now petitioning for its removal. » 2/01/15 11:32am 2/01/15 11:32am

This Car Wash Just Set A Video Of Its Destruction To Its Own Jingle

When a customer confuses the gas for the brake, allowing them to drive completely straight through your beautiful, expensive car wash, leaving a path of wanton destruction in their wake, you'd expect the proprietors to be upset. Not at the Quick Quack Car Wash. They took the video, set it to music, and perfection was… » 1/14/15 2:34pm 1/14/15 2:34pm