The Voiceover for This Old Finnish Lada Ad Sure Sounds Like an Incantation to Summon Satan

I’m not going to pretend that I know what early 1970s Finnish potential Lada buyers were likely to find compelling in a commercial, but I will admit that I didn’t expect it to be a voice over that has the same vocal quality that you’d expect out of a hooded acolyte raising a goat-blood-dripping dagger over their head during a black mass to summon the Dark Lord.


And yet, here we are.

I’m sure if I knew Finnish it would sound less sinister, but even so, there’s still that voice.

Also, I suspect that this ad, with its voiceover and the cricket sounds in the background, on-screen text, and clunky walk-around camera work of the car had to cost in the hundreds of dollars to make. Easy.

Senior Editor, Jalopnik • Running: 1973 VW Beetle, 2006 Scion xB, 1990 Nissan Pao, 1991 Yugo GV Plus, 2020 Changli EV • Not-so-running: 1977 Dodge Tioga RV (also, buy my book!:


For Sweden

What self-respecting Finn would ever buy anything built by a a Soviet?