I’m not going to pretend that I know what early 1970s Finnish potential Lada buyers were likely to find compelling in a commercial, but I will admit that I didn’t expect it to be a voice over that has the same vocal quality that you’d expect out of a hooded acolyte raising a goat-blood-dripping dagger over their head during a black mass to summon the Dark Lord.
And yet, here we are.
I’m sure if I knew Finnish it would sound less sinister, but even so, there’s still that voice.
Also, I suspect that this ad, with its voiceover and the cricket sounds in the background, on-screen text, and clunky walk-around camera work of the car had to cost in the hundreds of dollars to make. Easy.