The Latest Dodge Power Wagon From Icon Is So Ugly It’s Magnificent

Jonathan Ward has unconventional tastes. One of those is a deep love for the Dodge D200 Power Wagon, the beefiest, strangest big boy truck of the ‘60s. But he’s not a fan of what’s underneath the freakishly chunky exterior, so he did what any other OCD-addled builder would: he ripped off the body and dropped it on… » 6/03/15 9:00pm 6/03/15 9:00pm

ICON vs. ICON: Two 4x4 builders and the quest for identity

Jonathan Ward's sister Elizabeth isn't a car enthusiast. But she was thrilled when she saw a rugged, upright 4x4 with a canvas top, exposed door hinges, and an ICON decal on the hood. She posted a photo to Facebook and tagged her brother, whose company, ICON 4x4, is legendary for stuffing modern drivetrains and… » 11/04/14 11:14am 11/04/14 11:14am

VW's Ads Were Once Gloriously Delusional

Before VW's famous, understated and witty DDB ad campain from the '60s, they weren't that different from any car maker when it came to advertising. That means they didn't necessarily feel so restricted by pesky, silly ideas like "the picture of the car looks like the one you're selling." As a result, early ads were...… » 9/30/14 8:00pm 9/30/14 8:00pm

Icon's Land Rover D90 Makes The Original Look Like A Cheap Tractor

The Land Rover Defender is beautiful in its own agricultural stock glory. I've been perilously close to buying some heavily rusted "restorable" examples myself. But taking a deep dive with Jon Ward of Icon 4x4 shows how much prettier the truck can be when someone really sweats the details. » 4/23/14 11:47am 4/23/14 11:47am

Making of an ICON - The Chevy Thriftmaster Truck

After five minutes of talking with Jonathan Ward you can fully grasp the depth of his automotive passion. It's infectious to hear him discuss his love for the aesthetics of a bygone era. The love he has for the masters of industrial design. People like Raymond Loewy get him excited and he perks up in his chair to tell… » 2/10/14 12:31pm 2/10/14 12:31pm

TLC ICON Lexus LX570 Shows Off Tubby Truck Tweaks For SEMA

Click to view » 11/04/08 9:30am 11/04/08 9:30amJust because TLC is bringing a slew of built-to-the-hilt to doesn't mean they've forgotten about the crucial bugeye sunglass-wearing urban white trash market, and so we present their ICON Lexus LX570. The direct descendant of the FJ40, the Lexus doesn't much do what its tougher forefather did — likewise…