This Is The Only Way To Treat A Museum's Ultimate Off-Road Vehicle

Jonathan Ward’s outfit ICON 4X4 takes ratty old Land Cruisers and completely retools them. We’re talking scratch-built frames, huge supercharged V8s, and painstaking attention to detail with stratospheric price-tags to match. We figured nobody could bare to beat up on a vehicle like that. We figured wrong.

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The Complete 2015 Guide To Buying A Motorcycle Helmet

Buying a motorcycle helmet is a very tricky process. Most helmets are impossible to find if you want to try them on, plus everything fits differently, and most of the descriptions provided by helmet-makers are indecipherable and incoherent. Luckily for you, I get to try a lot of them out firsthand—and I’m here to help.

How ICON Uses Obsessive Modern Design to Build Gorgeous Vintage Trucks

Icon 4x4 builds Frankenstein vehicles—off-road trucks that meld modern mechanicals with vintage bodywork to create jaw-dropping machines. As founder Jonathan Ward showed off two of his creations to us, it became clear: These aren’t just hot-rods; they’re architecture, fashion, and industrial design rolled into…

The New ICON Airframe Pro Is The Lightest Mass Produced Helmet On The Market

ICON released a new helmet this week that they think is about to take the gear world by storm. The new ICON Airframe Pro was built with one mission in mind: be the best helmet that ICON, or anyone else, has ever made. While that sounds like quite a challenge, keeping the weight of a medium down to 1450 grams is one…

The Latest Dodge Power Wagon From Icon Is So Ugly It’s Magnificent

Jonathan Ward has unconventional tastes. One of those is a deep love for the Dodge D200 Power Wagon, the beefiest, strangest big boy truck of the ‘60s. But he’s not a fan of what’s underneath the freakishly chunky exterior, so he did what any other OCD-addled builder would: he ripped off the body and dropped it on…

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ICON vs. ICON: Two 4x4 builders and the quest for identity

Jonathan Ward's sister Elizabeth isn't a car enthusiast. But she was thrilled when she saw a rugged, upright 4x4 with a canvas top, exposed door hinges, and an ICON decal on the hood. She posted a photo to Facebook and tagged her brother, whose company, ICON 4x4, is legendary for stuffing modern drivetrains and…