How ICON Uses Obsessive Modern Design to Build Gorgeous Vintage Trucks

Icon 4x4 builds Frankenstein vehicles—off-road trucks that meld modern mechanicals with vintage bodywork to create jaw-dropping machines. As founder Jonathan Ward showed off two of his creations to us, it became clear: These aren’t just hot-rods; they’re architecture, fashion, and industrial design rolled into… »10/14/15 10:59am10/14/15 10:59am

The New ICON Airframe Pro Is The Lightest Mass Produced Helmet On The Market

ICON released a new helmet this week that they think is about to take the gear world by storm. The new ICON Airframe Pro was built with one mission in mind: be the best helmet that ICON, or anyone else, has ever made. While that sounds like quite a challenge, keeping the weight of a medium down to 1450 grams is one… »9/04/15 6:00pm9/04/15 6:00pm

Watch Icon’s Jonathan Ward Nerd Out With His Absurd Watch Collection

Jonathan Ward likes anything mechanical and revels in unique designs, so it’s not surprising that he’s been a watch nerd longer than he’s been a car guy. And he recently sat down with the crew at Hodinkee to go over one of the more eclectic watch collections out there – which perfectly suits the man. »7/15/15 8:00pm7/15/15 8:00pm

The Latest Dodge Power Wagon From Icon Is So Ugly It’s Magnificent

Jonathan Ward has unconventional tastes. One of those is a deep love for the Dodge D200 Power Wagon, the beefiest, strangest big boy truck of the ‘60s. But he’s not a fan of what’s underneath the freakishly chunky exterior, so he did what any other OCD-addled builder would: he ripped off the body and dropped it on… »6/03/15 9:00pm6/03/15 9:00pm

ICON vs. ICON: Two 4x4 builders and the quest for identity

Jonathan Ward's sister Elizabeth isn't a car enthusiast. But she was thrilled when she saw a rugged, upright 4x4 with a canvas top, exposed door hinges, and an ICON decal on the hood. She posted a photo to Facebook and tagged her brother, whose company, ICON 4x4, is legendary for stuffing modern drivetrains and… »11/04/14 11:14am11/04/14 11:14am

Icon's Land Rover D90 Makes The Original Look Like A Cheap Tractor

The Land Rover Defender is beautiful in its own agricultural stock glory. I've been perilously close to buying some heavily rusted "restorable" examples myself. But taking a deep dive with Jon Ward of Icon 4x4 shows how much prettier the truck can be when someone really sweats the details. »4/23/14 11:47am4/23/14 11:47am

Making of an ICON - The Chevy Thriftmaster Truck

After five minutes of talking with Jonathan Ward you can fully grasp the depth of his automotive passion. It's infectious to hear him discuss his love for the aesthetics of a bygone era. The love he has for the masters of industrial design. People like Raymond Loewy get him excited and he perks up in his chair to tell… »2/10/14 12:31pm2/10/14 12:31pm