Most people who see a motorcyclist riding a sportbike while kitted in garish ICON gear will assume the guy riding is about to get his stunt on. This lady proves that we aren’t all as we appear. »
Icon 4x4 builds Frankenstein vehicles—off-road trucks that meld modern mechanicals with vintage bodywork to create jaw-dropping machines. As founder Jonathan Ward showed off two of his creations to us, it became clear: These aren’t just hot-rods; they’re architecture, fashion, and industrial design rolled into… »
The most fundamental item of motorcycle gear is also, frequently, the most misunderstood. Let’s clear up the conventional wisdom and marketing obfuscation, then put the best, safest helmet possible on your head.
When they wanted to sell gear to women, manufacturers used to just toss a pink butterfly on a small men’s jacket and call it a day, but companies are finally starting to realize women riders deserve gear that looks nice and protects them well too. »
Ever wonder what would happen if you and your best friend moved to Mexico to put on motorcycle stunt shows and were then approached to run drugs for a Russian maniac, but had to prove your drifting skills first? »
ICON released a new helmet this week that they think is about to take the gear world by storm. The new ICON Airframe Pro was built with one mission in mind: be the best helmet that ICON, or anyone else, has ever made. While that sounds like quite a challenge, keeping the weight of a medium down to 1450 grams is one… »
Jonathan Ward likes anything mechanical and revels in unique designs, so it’s not surprising that he’s been a watch nerd longer than he’s been a car guy. And he recently sat down with the crew at Hodinkee to go over one of the more eclectic watch collections out there – which perfectly suits the man. »
Jonathan Ward has unconventional tastes. One of those is a deep love for the Dodge D200 Power Wagon, the beefiest, strangest big boy truck of the ‘60s. But he’s not a fan of what’s underneath the freakishly chunky exterior, so he did what any other OCD-addled builder would: he ripped off the body and dropped it on… »
Blue Ridge Parkway. Tail of the Dragon. Mardi Gras (on accident?!?). Hail, Snow, Rain, and Sleet. Texas BBQ. Dinner on the Pacific in Mission Bay. And that was just the first three days. »Duluth.
Choppers are over and cafe racers are on their way out. We're seeing more tracker/scrambler-style bikes, but they still harken back to a bygone era that's more fashion than function. Icon isn't having it, and its latest pair of customs are pointing a way forward. »
Jonathan Ward's sister Elizabeth isn't a car enthusiast. But she was thrilled when she saw a rugged, upright 4x4 with a canvas top, exposed door hinges, and an ICON decal on the hood. She posted a photo to Facebook and tagged her brother, whose company, ICON 4x4, is legendary for stuffing modern drivetrains and… »
Before VW's famous, understated and witty DDB ad campain from the '60s, they weren't that different from any car maker when it came to advertising. That means they didn't necessarily feel so restricted by pesky, silly ideas like "the picture of the car looks like the one you're selling." As a result, early ads were...… »
The crew from Dude Perfect have got the trick shot thing locked down, but riders Julien Welsche and Guy Guy (seriously) just took it to the next level. »
The first thing you notice when you step into Icon's sprawling, 120,000-square-foot shop in Chatsworth, Calif.—past the fenced-in yard of Broncos of every size and Land Cruisers of every generation, past the 1952 Chrysler Town & Country station wagon with the DeSoto front end and a massaged patina of greens, browns,… »
After five minutes of talking with Jonathan Ward you can fully grasp the depth of his automotive passion. It's infectious to hear him discuss his love for the aesthetics of a bygone era. The love he has for the masters of industrial design. People like Raymond Loewy get him excited and he perks up in his chair to tell… »