Great BMW i3 Super Bowl Ad Reminds Us The Internet Was Once Terrifying

In 1994, the internet was brand new. Katie Couric and Bryant Gumbel also talked about it on The Today Show and seemed so perplexed by it that their heads were going to explode. Gumbel literally says "what is internet anyway?" Now, 21 years later, the BMW i3 is the same level of confusing to the former morning show… » 1/26/15 9:28am 1/26/15 9:28am

From Disaster To Swagger: Chrysler's Story Of America In Three Acts

If you do it right, an advertisement can tell a story just as effectively as a book, a movie, a TV show or anything else. And for the past four years Chrysler has been selling us a story of an economic downturn, a city and a nation in crisis, and now, a big comeback. So where does it go next? » 2/04/14 3:00pm 2/04/14 3:00pm

Maserati Ghibli Super Bowl Ad Missed One Thing: The Car Is $67,000

The best Super Bowl ads are the surprising ones these days. Not surprisingly bad or the surprisingly long-lasting, but the ones that aren't teased or too buzzy ahead of time, just the ones we least expect. This year, Maserati (of all companies) was so close to hitting the mark perfectly with the Maserati Ghibli it's… » 2/03/14 10:00am 2/03/14 10:00am

Hyundai's Super Bowl Ad Is Aimed At Parents With Clumsy Kids

Unlike other automakers paying big bucks to show commercials on Super Bowl Sunday, Hyundai doesn't usually promote flash or celebrities or stuff like that (other than using The Dude's voice). Rather, they promote a car, like the 2015 Hyundai Genesis that's going on sale in a few months. » 2/02/14 7:11pm 2/02/14 7:11pm

Chevy's Super Bowl Ad Is A Thing Between A Man, A Bull And A Truck

Remember those really great ads for the 2014 Corvette and Silverado we thought were going to be Chevrolet's Super Bowl ads this year? They aren't. Chevy is instead going to be promoting at least the 2015 Silverado HD through this 60-second spot. It involves a man. And a bull. And a truck. » 2/02/14 6:53pm 2/02/14 6:53pm