In 1994, the internet was brand new. Katie Couric and Bryant Gumbel also talked about it on The Today Show and seemed so perplexed by it that their heads were going to explode. Gumbel literally says "what is internet anyway?" Now, 21 years later, the BMW i3 is the same level of confusing to the former morning show co-anchors.
BMW is one of the first to unleash their ad for the big game, and it brings America's folksy morning show duo back to poke fun at themselves for having no clue what the internet is. They sound like Jerry Seinfeld in 1994.
"What's the deal with the internet, anyway?"
In 2015, they treat the i3 the same way. And I have to say, it's a really swell ad. Well done BMW.