Ford hasn't been the biggest player among automakers running ads during the Super Bowl, and that won't change this year. They're airing a spot before this year's game. And it'll have James Franco, who's in pretty much everything anyway.

According to Automotive News, Ford will show a 90-second spot for the Fusion Hybrid just before the game starts Sunday. In the teaser for "Nearly Double," Franco thinks he's Rob Riggle. So it's a good thing Ford actually has Riggle for the 90-second ad.

One thing's for sure. James Franco can't be a body double for a Ford Fusion. The Fusion just looks significantly better.