Ford Is Using James Franco To See 'Nearly Double' Before Super Bowl

Ford hasn't been the biggest player among automakers running ads during the Super Bowl, and that won't change this year. They're airing a spot before this year's game. And it'll have James Franco, who's in pretty much everything anyway.

According to Automotive News, Ford will show a 90-second spot for the Fusion Hybrid just before the game starts Sunday. In the teaser for "Nearly Double," Franco thinks he's Rob Riggle. So it's a good thing Ford actually has Riggle for the 90-second ad.

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One thing's for sure. James Franco can't be a body double for a Ford Fusion. The Fusion just looks significantly better.

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