The idea is simple: instead of using a rare or priceless car on a film shoot, you use a blank model of a car and render the desired vehicle on top of it in post production. It’s called the Blackbird, and thanks to Top Gear, we know more about how it works.
This is “The Blackbird,” a battery-powered automotive rig with a fully-adjustable wheelbase, track width, and suspension setup to mirror any car. With it, filmmakers can shoot an entire car commercial without an actual car.
The bar for any car ad where the premise is a staged focus group and there’s a reminder that the commercial has “Real people. Not actors” is about as low as you can possibly get. I’ve learned to expect more enjoyment from a groin rash. Even with that in mind, this Chevy Cruze ad is awful.
Cars are vastly better today than they were in the ‘60s, but automakers have lost something important: the willingness to make really goofy eight-minute long videos about their cars.
It’s clear Hyundai spent a lot of money and resources on this commercial. Well, on the first 2/3 of this commercial, at least. All the elements are there: massive urban disaster, pretty woman, superheroes. And then some cars show up and... run over the superheroes? Flee, like cowards? I’m not really sure what the…
When you buy a car, what's really happening is that you're entering a relationship with your car. And that's how it should be — you and the car, growing with and learning about one another. But what do you do if that car's parents prove to be abusive and controlling? I'm asking for my friend, a nice kid named…
I can't believe I haven't seen this already; it was first shown before the 2013 Brazil GP, and shows the evolution of F1 through a child's toy cars, on a kid-built playroom-rug track. I'm pretty sure it uses either some powerful magic or CG for the transitions, but the effect is fantastic.
This almost feels like a deleted scene from True Detective, with Matt McConaughey reprising his role as Rust Cohle to sell Lincolns instead of mind-spelunking the depths of madness while searching for grim Carcosa. I'm not sure it actually sells any cars, but it's engaging to watch.
What's going on here, exactly? We have a Zaztava 101 — a Fiat derivative from the good folks that gave us the Yugo — driving itself happily on a beach, meandering around until it finds one of those beach cellists. Got it.
A suspect a great percentage of our readership is eagerly awaiting the development of time travel so they can go to the UK and get a job selling or servicing late '70s Minis. In that case, I strongly urge you to watch this video, to get a leg up on the competition.
The Zündapp Janus is a fascinating car. It's essentially a pair of Isettas joined back-to-back. This general concept had been explored before, but I think only Zündapp was ballsy/crazy enough to actually build one. And this old commercial for the Janus is full of equally crazy stuff.
Autotrader decided that they needed to target the habitual cop-fleer and haystack-leaper vintage muscle car market and convince them to modernize their rides. To get that idea across, they secured the Duke boys and their famous whip, the General Lee. But it looks like they're avoiding a certain detail on the car.
Hamsters have been working for years to free themselves of the stereotype of being the con-animals of the small-rodent world. That's why the charges against Leroy Barnes, one of the dancing Kia Soul hamsters, of illegally collecting $51,000 of workman's comp are so disheartening. Oh, hamsters.
Every weekend, we look back at car ads from the past and rediscover what it's taken to sell cars over time.
Apparently, this commercial for the 2014 Mitsubishi Outlander has been out since June, but I haven't seen it until just a couple days ago. Much like the new Outlander, it's mostly forgettable. Maybe I have seen the ad before, but I probably just mistook it for a black screen.
In just a short while, millions of Americans will gather to watch the Super Bowl, a large and popular sporting event that does not involve racing or motorsports in any way, shape or form. Bummer.
There's all kinds of ways to advertise cars. There's ponderously serious commercials, funny ones, cars-drifting-sideways-in-slow-motion ones, and they all have their place, in one way or another.
Volkswagen's television ads have long been known for their very effective use of music. Their 1999 ad for the Cabrio, "Milky Way", famously used Nick Drake's moody song Pink Moon, and gave the late singer/songwriter one of the largest bumps in popularity his career had seen. It's clear that VW's ad agency DDB, places…
In today's advertising world the question isn't whether your car commercial has a famous spokesperson, indie music or flashy graphics. The question is, when you turn on one of these ten sexually suggestive car commercials, does it return the favor?
Curious why automakers are struggling? Look no further than these ten terrible car commercials. Celine Dion, suicidal robots, and contagious catchphrases combine to make us want to never buy another new car again.