The Cadillac ELR is dead. No, that’s not a battery joke. It’s going out of production and never coming back, kids. For a car (controversially) advertised as “creating its own luck” and believing “anything is possible,” a Cadillac electric coupe is apparently not successful or lucky enough to last more than two years.
Cadillac hasn’t had the easiest venture into the electric-car market, and to put it nicely, its attempt at the hybrid plug-in Cadillac ELR was kind of a mess. And for a plethora of other reasons, Cadillac’s chief marketing officer, Uwe Ellinghaus, doesn’t see the company going full-electric for quite a while.
I kinda feel bad for the Cadillac ELR. It’s not a bad car at all, really, it’s just a victim of a too-high price tag that puts it in competition with the Tesla Model S, compromised packaging, and a notorious marketing campaign that probably didn’t help to sell cars. It’s been refreshed for the 2016…
Most people think of the Cadillac ELR as nothing more than a fancy Chevy Volt, but it's actually a pretty decent car. The problem was it was too expensive and most buyers opted for the Model S. Prices have come down drastically and Opponaut The World of Vee picked one up.
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Why do we work so hard? So we can watch our boss parade around his pool in shorts ranting about why France doesn't go to the moon? Some of us have actual stuff to do, says Ford, in this clever sendup of the infamous Cadillac ELR ad.
If you didn't know what a Cadillac ELR was before last month, there's a good chance you're very familiar with this plug-in luxury coupe now. It's all because of this cringeworthy TV commercial, but it did exactly what Cadillac wanted to do.
In light of having my eyeballs and ear holes inundated these past few weeks with the douchebag thunderclap of Cadillac's new ELR ad, I have to wonder: have luxury carmakers ever done worse?
There's only so far you can go with the underdog angle in ads. It worked for Chrysler after the bankruptcy. It works for small companies like Mazda sometimes. It's a little harder to go attacking other countries when you used to call yourself "The Standard of the World."
The Cadillac ELR and Chevy Volt share the same underpinnings. The Chevy Volt, which isn't selling super fantastically, starts at $34,185. The ELR, when it hits dealers in January, will start at $75,995. Jeepers.
The Cadillac ELR is the more expensive luxury coupe version of the Chevy Volt formerly known as the Cadillac Converj, now officially green-lit for production with its lame three-letter name and not-so-lame sharp-edged design.