Cadillac's Last-Minute Move To Put The ELR In 'Poolside' Made It Worse

If you didn't know what a Cadillac ELR was before last month, there's a good chance you're very familiar with this plug-in luxury coupe now. It's all because of this cringeworthy TV commercial, but it did exactly what Cadillac wanted to do. » 3/06/14 8:00pm 3/06/14 8:00pm

What's The Most Obnoxious Luxury Car Ad You've Ever Seen?

In light of having my eyeballs and ear holes inundated these past few weeks with the douchebag thunderclap of Cadillac's new ELR ad, I have to wonder: have luxury carmakers ever done worse? » 3/03/14 11:40am 3/03/14 11:40am

Here's Why Half Of Dealers Don't Want The Cadillac ELR

Cadillac has 940 dealerships in the U.S., but nearly half of them have said "thanks but no thanks" to the hybrid plug-in Cadillac ELR. It's not because they don't want to deal with rich guys in shorts who run around their mansions yelling about how the French get too many vacation days. » 2/19/14 12:40pm 2/19/14 12:40pm

This Cadillac ELR Ad Will Make You Hate Electric Car Buyers

There's only so far you can go with the underdog angle in ads. It worked for Chrysler after the bankruptcy. It works for small companies like Mazda sometimes. It's a little harder to go attacking other countries when you used to call yourself "The Standard of the World." » 2/10/14 4:40pm 2/10/14 4:40pm

Cadillac ELR is the Chevy Volt of electric cars

The Cadillac ELR is the more expensive luxury coupe version of the Chevy Volt formerly known as the Cadillac Converj, now officially green-lit for production with its lame three-letter name and not-so-lame sharp-edged design. » 8/17/11 4:25pm 8/17/11 4:25pm