Why do we work so hard? So we can watch our boss parade around his pool in shorts ranting about why France doesn't go to the moon? Some of us have actual stuff to do, says Ford, in this clever sendup of the infamous Cadillac ELR ad.


Not only is "Upside" (Get it?) funny as hell, it's got the same kinds of themes — hard work, entrepreneurship, environmentalism — but told from a different perspective.

I like it better because its subject, a Ford C-Max driver, does actual things, rather than rave about why it's awesome that we take fewer vacation days than the rest of the world.

See, you can do this kind of ad without coming off like a jingoistic sociopath. N'est-ce pas?

Hat tip to Ray Wert!

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