'Ford Shield' Looks Like A Next-Generation Hardcore Bedliner

This clip doesn't give us a lot of clues about what makes the "Built Ford Tough Shield" special, but based on the name and these shots my money's on new bedliner tech. Whether it ends up being "effective tool" or "sales gimmick" remains to be seen, but we'll have our eyes open. » 12/19/14 6:00pm Friday 6:00pm

Ford Will Make $10.8 Billion Just Selling $50,000+ Trucks This Year

Here's some data to support the rhetoric we all keep repeating: "Holy crap, pickup trucks are insanely expensive." TrueCar has calculated which were the most popular $50K+ vehicles and versions of the Ford F-Series, Ram, Chevy Silverado, and GMC Sierra are all in the top ten. » 12/12/14 2:59pm 12/12/14 2:59pm

2015 Ford F-150 Official Fuel Economy Confirmed: EPA Says Up To 26 MPG

The official fuel-economy estimates for the 2015 Ford F-150 have been announced at a press conference today: up to 26 MPG on the highway with the 2.7 EcoBoost engine. Here are the EPA fuel economy claims for the 2.7 EcoBoost, 3.5 EcoBoost, 3.5 V6, and 5.0 V8 in Ford's new aluminum truck. » 11/21/14 12:10pm 11/21/14 12:10pm

How This Guy Made Coffee And Shotgun Shells Part Of The 2015 Ford F-150

Ford Stamping Process & Design Manager Kevin Blaser was bummed when the 2015 Ford F-150 didn't address his one beef with the old truck; no good spots on the tailgate to rest a beverage or a few shotgun shells. So when he realized a new tool was being built to stamp tailgates; he made a design request. » 10/22/14 2:38pm 10/22/14 2:38pm

There's No 2015 Ford F-150 Raptor, Here's How To Build Your Own For $27K

Ford's already proven the lightweight aluminum 2015 F-150 is up to the challenge of desert racing, but they're holding out on releasing a Raptor off-road variant. If you can't wait, Addictive Desert Designs has stepped up to fill the gap with two "Baja kits" that should unlock the new truck's rough-country potential. » 10/21/14 3:33pm 10/21/14 3:33pm

The 2015 Ford F-150 EcoBoost Fakes Its Engine Noise, But I Couldn't Tell

When we found out the 2015 Ford Mustang EcoBoost pumps "augmented engine noise" into the cabin via speakers, many of us cried 'heresy.' But now that I've experienced the same in the 2015 Ford F-150 EcoBoost without realizing it, I'm starting to think it might not be such a big deal. » 10/03/14 12:16pm 10/03/14 12:16pm

​We're Finally Driving The 2015 Ford F-150, What Do You Want To Know?

We've been hearing about the unprecedented construction and immense capability of the 2015 Ford F-150 all year, now I'm finally going to be vetting it for you in person. What should I scrutinize? What are you dying to get a first-person account of? Ask anything and I'll do my best to oblige. » 9/29/14 4:13pm 9/29/14 4:13pm

2015 Ford F-150 Can Tow 12,200 Lbs, Carry An Absurd 3,300 Lbs In Bed

The 2015 Ford F-150's maximum towing capacity has been announced at a massive 12,200 pounds, while payload (what it can hold in the bed) is an even more staggering 3,300 pounds. It's a hell of an evolution for the "half-ton" truck segment, which used to stand for a 1,000-lb payload rating. » 9/29/14 7:50am 9/29/14 7:50am

Ford Is Planning A Rear-Wheel Drive Hybrid: Will It Be F-150 Or Mustang?

Ford is officially hiring a "Rear Wheel Drive Hybrid Systems Engineer, Hybrid Vehicle Team." Of all the applications I could see for a rear-drive hybrid in Ford's lineup, a lightweight pickup truck seems to be the most likely. But there are certainly other directions they could go with the technology. » 9/09/14 12:23pm 9/09/14 12:23pm