Inside the Inception-Style City Audi Built to Sell CarsKelsey Campbell-Dollaghan9/11/13 2:54pmFiled to: designcarsaudiarchitectureEditPromoteShare to KinjaToggle Conversation toolsGo to permalink Automakers have a long history of deploying ridiculous architectural feats to sell cars—from Volkswagen’s gleaming parking towers to Lamborghini’s crazy light show at Autostadt. But all that pales in comparison to the installations on display at this year’s Frankfurt Motor Show. Advertisement Among the most elaborate pavilions on view? The sensational ceiling at Audi’s pavilion, which hung an entire fake city, a la Inception, above the brand’s latest models. Check it out below.