Photo Credit: Raphael Orlove

I don’t know why I love Genesis as much as I do, but I do.

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I will always root for the upstart underdog, which is both why I should and should not like the luxury brand from Hyundai. On the one hand, Genesis is a super newcomer, a late Korean equivalent to the Japanese luxury boom of Acura, Lexus, Infiniti, and Amati (RIP). On the other hand, it’s a move into the luxury car world from the massive corporate conglomerate that is Hyundai, the fourth largest vehicle manufacturer on Earth. Hyundai-Kia dwarfs companies like BMW, so it’s silly to think of Genesis as the little guy.

But I can’t help myself.

Part of it is that I love how these cars look. This New York concept, with its calm surfaces, neat proportions, and interesting textures in its details is another nice design for the brand.

Obviously not all of this will transition to production as the G70, but I like the main details. Just look at this car’s face! It’s wonderful.

Photo Credit: Raphael Orlove

The porcelain blue paint is particularly lovely.

Photo Credit: Newspress

The interior is also cool, with a big wraparound super-dash/instrument panel.

Photo Credit: Newspress

But it’s the whole demeanor of the car that’s appealing. it’s more relaxed than stern Germans and it’s still more elegant than the somewhat plain cars from just about everyone else.

Photo Credit: Raphael Orlove

It makes me happy, and that’s all a car like this should have to do.