REPORT: New Toyota Prius Owners Lodging Brake Failure Complaints

Paul Eisenstein's TheDetroitBureau.com claims dozens of new third-gen Toyota Prius owners have filed complaints with the National Highway Traffic Safety Administration, alleging brake failures. Could it be more "unintended floor mat fiery death acceleration?" Maybe not. [TheDetroitBureau.com] » 12/24/09 3:20pm 12/24/09 3:20pm

New Toyota Prius Commercial: Creepy And Mesmerizing

Toyota's begun advertising for it's latest Jesus-mobile, the 2010 Toyota Prius, with a spot called "Harmony." The commercial, designed to show the symbolic connection between nature and automobiles is mesmerizing and creepy. » 5/18/09 4:20pm 5/18/09 4:20pm

2010 Toyota Prius: Solar Powered Ventilation System

We've already walked through some of the new trick gadgetry on the 2010 Toyota Prius. Now, here's how the solar powered ventilation system works to air out any odoriferous emanations of smug after you park. » 4/29/09 9:00am 4/29/09 9:00am

2010 Toyota Prius Pricing Tops Out At $32,520

Yesterday we told you the base 2010 Toyota Prius would cost $21,000. Now, full pricing details have been released; you can spend up to $32,520 on the most fuel-efficient car in America. » 4/21/09 12:30pm 4/21/09 12:30pm

2010 Toyota Prius: At 50 MPG, Officially Highest-Mileage Retail Vehicle

Toyota announced this morning the 2010 Toyota Prius will officially be the highest-mileage retail vehicle available in the U.S. with a combined EPA estimated fuel economy rating of 50 MPG. » 3/02/09 8:20am 3/02/09 8:20am

2010 Toyota Prius: Design Dissected

The design of the newly unveiled 2010 Toyota Prius is certainly polarizing. We thought we'd take a deep-dive on the new look to help explain the changes Toyota made to their high-mileage brick on wheels. » 1/12/09 12:00pm 1/12/09 12:00pm

2010 Toyota Prius: Bigger, Longer And With Higher Fuel Economy

Pictures and details of the 2010 Toyota Prius have again leaked ahead of the car's official release in a few hours. Aside from the picture we've already seen, let's look at the new details. » 1/12/09 9:15am 1/12/09 9:15am

Blue Man Group In First Official 2010 Toyota Prius Video

Toyota brought in the eccentric Blue Man Group to promote its eccentric little hybrid car built for eccentric earth-saving hippies. » 12/27/08 3:40pm 12/27/08 3:40pm

2010 Toyota Prius Teasers Show Engine Bay For First Time

The exhausting and inconsequential teaser series surrounding the 2010 Toyota Prius continues and now we get to see something that matters — the Hybrid Synergy Drive nestled snugly in its engine bay. » 12/23/08 4:51pm 12/23/08 4:51pm

2010 Toyota Prius Is Worst Managed Teaser Campaign Ever, New Unofficial…

There are really two kinds of press campaigns surrounding the 2010 Toyota Prius » 11/19/08 7:00pm 11/19/08 7:00pm right now, the official ones with , then there's the other kind that leaks the whole car and major details, like this one today. In this set of low-resolution images we see the Prius in profile, the layout of the all-digital dash, the…

2010 Toyota Prius US Production Could Be Delayed

Even mighty Toyota is feeling the pinch of the self-fulfilling prophecy that is the disintegration of the economy, with rumors surfacing production of the 2010 Toyota Prius » 11/18/08 10:00am 11/18/08 10:00am in the Tupelo, Mississippi plant will be delayed. That'll keep all production in Japan for the time being. Demand for the gas-thrifty hybrids has…

Toyota Unveils New Prius Micro-Site

We're just 60 days from the reveal of the 2010 Toyota Prius » 11/12/08 12:30pm 11/12/08 12:30pm at the , meaning it's time for the automaker to launch a micro-site with an annoying countdown clock. What makes it more annoying is photos of the have already leaked. So yeah, the countdown clock? Sort of unnecessary at this point. But, if you're suddenly…

2010 Toyota Prius, Venza Spotted On 405

Intrepid reader and impromptu spy photographer Brian sent us these images of a camo-covered 2010 Toyota Prius » 10/27/08 3:20pm 10/27/08 3:20pm hamming it up with a on California's 405 freeway outside of Long Beach. This tag team of dynamic excitement is pounding the pavement of the 90801 ahead of the premier of the Prius. Keep in mind, we've…

New Toyota Prius Teaser Drops...After We've Seen The Whole Car

A new teaser photo of the 2010 Toyota Prius » 10/16/08 2:55pm 10/16/08 2:55pm has shown up, a bit late to the party. Don't they know we saw confirmed photos of the full car ? Oh well, at least the photo shows something we haven't seen yet, the dome lights. Brilliant. Guess it's still not as lame as that . [via ]

2010 Toyota Prius Versus Old Toyota Prius

It turns out those photos we thought could be the 2010 Toyota Prius » 10/16/08 12:00pm 10/16/08 12:00pm are the new Prius, as we were the . Now that we know, mostly, what it looks like, we thought we'd take the first chance to compare the two vehicles to see what the designers were thinking. Overall, our impression is that they've certainly moved it in…

This IS The New Toyota Prius

UPDATE: We sat down with Toyota PR this morning, showed them the pictures and they've confirmed that yes, this is the new 2010 Toyota Prius set to be revealed officially at the Detroit Auto Show in January. And yeah, that's all they're willing to tell us at this time. » 10/16/08 7:30am 10/16/08 7:30am Someone over at dropped images of what appears to…

New Toyota Prius To Get Bigger, Smugger And Maybe Even Wagon,…

The folks over at Winding Road... err... NextAutos, have procured some more photos of the new Toyota Prius we caught earlier this month. The next-gen Prius was caught taking a couple turns around the block, showing off its new body and the expected to longer and wider size to give backseat passengers a bit more space… » 7/30/08 10:40am 7/30/08 10:40am

2010 Toyota Prius Caught Semi-Silently Prowling Streets Of San Fran?

Is it the 2010 Toyota Prius? Maybe. All we know is it looks to be either a test vehicle for the next-gen Prius or the worst application of after-market Prius accessories we've ever seen. Unfortunately we're not expecting solar panels until the 2011 Prius, so that doesn't help us. Nor do we see any Chinese-made "Made… » 7/13/08 10:31pm 7/13/08 10:31pm