Ford kicks off their new ad campaigns for the 2010 Ford Taurus and the 2010 Ford Taurus SHO August 4th. The campaign targets "discerning customers" focused on "technology, innovation and style." They're so tech-focused they've embedded tech in their ads.

This 2010 Ford Taurus SHO was spied by a member of ChicagoSVT at his local dealership for demo rides. We'd say they demonstrated perfectly how not to treat your brand new EcoBoost-equipped Taurus SHO. Full gallery below.

The 2010 Ford Taurus wants to become to full-size sedans what the F-150 is to trucks: the standard by which all others are judged. That's an incredibly ambitious goal for an utterly conventional car.

Normally, when we review an exciting new performance car, we like to use a dramatic burnout shot. Unfortunately, the 2010 Ford Taurus SHO barely chirps its front wheels on its 5.2-second trip to 60 MPH.

The "Mozart Effect" is a term used by Alfred Tomatis for his belief listening to Mozart's melodies can make you smarter. Ford's designers apparently took this approach, with a modern twist, while designing the 2010 Ford Taurus.

Ford CEO Alan Mulally was up early for a Today Show interview in New York with NBC's Matt Lauer. Lauer fearlessly probed Mulally, peppering him with a slew questions. Smiling like a Cheshire cat, Mulally non-answered every one of them.

Rather than a pedestrian 3.7-liter V6, the 2010 Lincoln MKS EcoBoost provides a rip-roaring 355 HP twin-turbo V6 that'll get 24+ MPG. Minus tweaks, it's the same setup we'll see in the Ford Taurus SHO.

After little-Suzy-homemaker loses control of her fully-loaded-by-110-pounds-of-groceries shopping cart, will it set off the side airbags on your 2010 Ford Taurus at a speed of 10 MPH? Let's find out.

In a move that'll surely light some fires in the SHO revival camp, Hennessey Motorsports will get their hands dirty and molest the newly-announced 2010 Ford Taurus SHO.