Ford kicks off their new ad campaigns for the 2010 Ford Taurus and the 2010 Ford Taurus SHO August 4th. The campaign targets "discerning customers" focused on "technology, innovation and style." They're so tech-focused they've embedded tech in their ads.
This 2010 Ford Taurus SHO was spied by a member of ChicagoSVT at his local dealership for demo rides. We'd say they demonstrated perfectly how not to treat your brand new EcoBoost-equipped Taurus SHO. Full gallery below.
Normally, when we review an exciting new performance car, we like to use a dramatic burnout shot. Unfortunately, the 2010 Ford Taurus SHO barely chirps its front wheels on its 5.2-second trip to 60 MPH.
Using "cross-traffic alert," the new 2010 Taurus will, in the words of Ford engineer Kelly Kohlstrand, "alert the driver if a vehicle is coming on to you from the rear." But what if you're single and looking?
The "Mozart Effect" is a term used by Alfred Tomatis for his belief listening to Mozart's melodies can make you smarter. Ford's designers apparently took this approach, with a modern twist, while designing the 2010 Ford Taurus.
Ford CEO Alan Mulally was up early for a Today Show interview in New York with NBC's Matt Lauer. Lauer fearlessly probed Mulally, peppering him with a slew questions. Smiling like a Cheshire cat, Mulally non-answered every one of them.
Rather than a pedestrian 3.7-liter V6, the 2010 Lincoln MKS EcoBoost provides a rip-roaring 355 HP twin-turbo V6 that'll get 24+ MPG. Minus tweaks, it's the same setup we'll see in the Ford Taurus SHO.