Ford Taurus, SHO Ad Campaign More About Toys, Less About Driving

Ford kicks off their new ad campaigns for the 2010 Ford Taurus and the 2010 Ford Taurus SHO August 4th. The campaign targets "discerning customers" focused on "technology, innovation and style." They're so tech-focused they've embedded tech in their ads.

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When Ford kicks off the advertising campaign for Taurus on Aug. 4, they'll do so with an a "new" Microsoft "tag" system letting consumers point their camera phones at bar codes printed next to technology features in Taurus ads for more in-depth information. Once it captures an image of the tag it will load animations, additional information and images of that particular technology directly to the consumer's
mobile device.

Online, Ford will try to bring the "technology and quality of Taurus" to life in five short, dramatic Webisodes showcasing particular features against those of significantly higher-priced luxury sedans. The example we've been told about is: "Can the paint quality of the Taurus stand up to a $70,000 Lexus? Why not put them both behind a gravel truck and find out?"

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We'll supposedly have some video to show you shortly, but for the moment, feast your eyes on the creative energy below.

Illustration for article titled Ford Taurus, SHO Ad Campaign More About Toys, Less About Driving
Illustration for article titled Ford Taurus, SHO Ad Campaign More About Toys, Less About Driving
Illustration for article titled Ford Taurus, SHO Ad Campaign More About Toys, Less About Driving
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Illustration for article titled Ford Taurus, SHO Ad Campaign More About Toys, Less About Driving
Illustration for article titled Ford Taurus, SHO Ad Campaign More About Toys, Less About Driving
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Illustration for article titled Ford Taurus, SHO Ad Campaign More About Toys, Less About Driving

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DISCUSSION

My sincere apologies Ray, but something just came to my attention and I need to jack a thread.

I was trying to catch up on comments this morning, sort of see what people were up to... and apparently it was no good.

A few of our own beloved commenters have been carousing here and got themselves disemvowelled, de-starred, and banned.

I'm here to start a petition to get them re-instated... at least on Jalopnik. Here's a list of who I could find, in no particular order:

Fading Captain

c0de

.357

TexanIdiot25

MarywithanM

SirNotAppearing

Jo Schmo

engineerd

DEAЯTHÁIЯ

There may be more, that's everyone I noticed.

We need these guys back, Jalopnik wont be the same without 'em.

You're all getting heart clicks from me, because even though I couldn't make out all the disemvowelled comments, that was hilarious. Nice work, take another pull of brefass scotch.

Again, Ray, my sincere apologies.