Sebastien Loeb absolutely obliterated the old record at the Pikes Peak International Hill Climb with a blistering run of 8:13.878 today in Colorado. He beat the previous record of 9:46.164 by over a minute and a half.
Loeb, previously known for winning the World Rally Championship nine times in a row (a record in its own right), was piloting a Peugeot 208 T16 Pikes Peak, an 875 horsepower four-wheel-drive monster.
A proper round of congratulations are in order to Sebastien, as any motorsport world record is a commendable claim, but Pikes Peak is especially unique. With 156 bends over the 12-mile route and steep drops over the sides, the mountain hill climb tests the nerves of anybody who comes across its path.
A much lesser round of congratulations, I suppose, is due to his sponsor, Red Bull. They did a great job promoting the race, but so far the comments surrounding their broadcast have been a bit, well, unkind: