Audi is still on a roll however you look at it. In the US alone, they're bragging about their 31st consecutive month of record sales. Globally, they're well on track to beat their goal of selling 2 million cars a year by 2020. But there's one big hurdle Audi hasn't conquered yet: The Mercedes-Benz S-Class.
It's not a particularly easy target, even for a German luxury brand owned by the dominating force that is the Volkswagen Group. The 2014 S-Class has a ton of technology in it. Audi seems to think the way to be the top dog in the luxury segment is to throw dollars and engineering work at the A8 and make it truly an S-Class beater.