Hey, millennials! Ford is upset with you, you damn kids! They need to know why you all prefer growing mustaches, riding bikes, sipping PBR and strumming your guitars to buying their Fiestas and Mustangs!
Okay, they're not upset, exactly. But like that parent who finds out that their teenager's browser history is full of My Little Pony slash fiction, they're just trying to understand. In this case, they're trying to better understand the buying habits of teens and young people, who, as you may have heard once or twice by now, aren't interested in cars or driving.