At this point, it’s probably safe to say that labeling cars as being specifically for women is stupid.
Recent attempts to do so have fallen pretty flat. Seat and Lamborghini (both Volkswagen Group brands, curiously enough) are the two in most recent memory guilty of it. (Also complicit are Cosmopolitan and Bloomberg for encouraging it). It effectively alienates the other half of all buyers and it assumes that one group of people are indisputably monolithic in taste and what they’re looking for in a car.