This 'Car For Women' Designed By Cosmopolitan Is About A Billion Steps Backwards

What do you get when a women’s magazine like Cosmopolitan wants to create a car for women and teams up with Spanish automaker Seat? You get the Seat Mii by Cosmopolitan, and these are the features that the magazine and Seat decided were necessary: purple or white exterior paint, champagne colored wing mirrors, headlights with an “eyeliner shape,” jeweled wheels and ease of parking. Great work!

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The car was unveiled at Cosmo’s FashFest in London earlier this month. The magazine gushes:

Your car is a place for impromptu karaoke performances, last-minute wardrobe changes, dramatic gossip sessions and emergency lunch-hour kips. So it makes sense that you’d want it to feel personal and special - as if it were designed just for you.

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See? Situations that are critical in every woman’s day, as told probably by a book written by aliens. I’m pretty sure men do all of these things, too.

I have some questions for you, Cosmo. Will the car come with a lifetime supply of rosé? Is there a special holder for tampons? Will the visor mirror also come with halo lighting for ideal makeup application? Will it be easier to drive while wearing high heels?

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Also, this feels like a step backward for Cosmo. The magazine has been working on rebranding itself into something more serious than the blowjob-glamorizing outlet it used to be.

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Maybe progress isn’t always in a straight line? Maybe?

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Via Adweek

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About the author

Kristen Lee

Writer at Jalopnik and consumer of many noodles.