What you're looking at is an order form for a $380,668 Ferrari F12. And $3,533 of that price is for the cupholder alone.
You can see the cupholder itself up on the right, nestled between the seats, looking absolutely ordinary.
This order form was posted to Facebook by the appropriately-named Carbon McCoy. It is a clear top runner for Most Ridiculously Expensive Factory Option in the Car World, and it could easily have flown up our top ten list had the Ferrari F12 been out at the time of publishing.