• Ten-Pack Of Dogs: History Of The Wienermobile

    By The Auto Insider, 2:00 PM on Thu Jul 9 2009, 33,357 views

    Oscar G. Mayer III, the 95-years-old retired chairman of previously family-owned Oscar Mayer, died yesterday. In his honor we've put together this historical reference guide to all ten Oscar Mayer Wienermobiles.

    Oscar G. Mayer was the third family member to run the company prior to his retirement in 1977 at age 62. This was shortly after the family-owned company made its first $1 billion yearly profit. Not long after, the company was sold to food giant, General Foods, who in turn sold it to its current owner, Kraft Foods.

    In an odd, yet amusing display of marketing genius, the nephew of Oscar Mayer Sr. devised an idea to create a rolling advertisement that would get people talking about their new hot dog company. Officially dubbed the Wienermobile, it's been known worldwide as the staple of food-based automotive advertising and children's smiles for the past 73 years. Here's a bit of history of this storied yellow and orange ride below.

    [via Huffington Post] Image Credit: Kraft Foods Inc.

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    By The Auto Insider
    Jul 9, 2009 2:00 PM 33,357
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    Ten-Pack Of Dogs: History Of The Wienermobile

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