Irking us more than the term "social media" are the so-called social media "experts." None annoys us more these days than Ford's Defender-from-Ranger-Danger navel-gazing "guru" and Twit-king, Scott Monty.
Let's start from the beginning, with a little Ford fan forum named RangerStation.com. The forum was selling Ford-branded merchandise, got a letter from Ford requesting them to stop, they misunderstood it and bitched about it on their forum. We heard about it and dropped a post on it. Then Ford's PR team stepped in and clarified things. We even dropped a post about that too. What we don't remember is what sites like FastCompany.com are now claiming — that some guy at Ford named Scott Monty swooped in to save the day.