Jeep Super Bowl Commercial First "New Day Celebration" Ad From ChryslerMatt Hardigree2/01/08 1:15pmFiled to: Super Bowl Ad Watcha new dayChryslerNew DayNew Day CelebrationDodgeJeep20EditPromoteShare to KinjaToggle Conversation toolsGo to permalinkSo Chrysler's new ad campaign isn't the homicidal child take over narrative we'd originally envisioned. The new advertising campaign, which breaks into 55 markets "around the Super Bowl," is focused on showing customers it is a new day for the brand with new value. Mostly, the value focuses on 12 "new" packages offering electronic items like the MyGig entertainment system, DVD navigation and satellite radio at no extra charge. The ads with the demon child are about an animated kid that listens to customers in order to build a new car company... which is Dodge? If that really happened, we'd already have the Chocolate Boobs Jet-Powered Convertible. The "Blindfold" ad is above. The full press release below.