Illustration for article titled Chrysler Releases Super Bowl Commercial Images, Were Forced To Construct Hilarious, Deadly Narrative

There's something a little disappointing about a company releasing still images of their new advertisements. It usually means that said company is either unsure about the final cut or that, more likely, they're trying to double dip their media coverage. Normally, we wouldn't give in to such a thing. But Chrysler's "New Day Celebration" images make a nice, homicidal narrative about the new Cerberus take over. It's like There Will Be Blood, with Robert Nardelli as the Daniel Day-Lewis character.

Engine

Illustration for article titled Chrysler Releases Super Bowl Commercial Images, Were Forced To Construct Hilarious, Deadly Narrative
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Nardelli sends a note to the old Chrysler team, especially the people behind the Sebring, to gather in their offices.

Post It

Illustration for article titled Chrysler Releases Super Bowl Commercial Images, Were Forced To Construct Hilarious, Deadly Narrative

The team gets a mysterious guide book with directions to the "new offices."

Blindfold

Illustration for article titled Chrysler Releases Super Bowl Commercial Images, Were Forced To Construct Hilarious, Deadly Narrative
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The directions lead to a wooded area where a vicious, animated child blindfolds them at gunpoint. They're left in the middle of the UP, where no one can hear them scream.

Listen To You

Illustration for article titled Chrysler Releases Super Bowl Commercial Images, Were Forced To Construct Hilarious, Deadly Narrative
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Nardelli's miniature henchman, Kid Cerberus, gathers everyone to the lobby. "The rule of law shall be respected! And I am the law! Listen to you? Never. You shall listen to me," he says with a murderous growl.

The Robot King

Illustration for article titled Chrysler Releases Super Bowl Commercial Images, Were Forced To Construct Hilarious, Deadly Narrative
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Kid Cerberus is so powerful that even the robots must obey his every command.

A New Day

Illustration for article titled Chrysler Releases Super Bowl Commercial Images, Were Forced To Construct Hilarious, Deadly Narrative
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It's a new day at Chrysler. And every day they must throw a celebration for their tiny leader, lest they end up abandoned in the woods like the others.

(Note: This is just a parody. The advertisement campaign seems to be about Chrysler turning it around, blah blah blah. We'll have more when we have video)

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