Hyundai has finally conquered its case of cold feet over a significant ad buy for Feb. 3's Super Bowl broadcast. Ad Age reported last week that the carmaker—which bought two 30-second spots in the second half, probably to introduce its new Genesis sedan—has squelched its anxiety regarding the creative capabilities of its agency, San Francisco's Goodby, Silverstein & Partners. This is a big second chance for the shop, which won the Hyundai account in early 2007 but then developed several campaigns that, according to Ad Age, disappointed an automaker that's striving to penetrate the U.S. market in a more aggressive fashion, with upmarket product.
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