Hyundai execs refer to their new Genesis luxo-sedan as an "industry disruption." It's the same kind of disruption, they say, Lexus achieved back when Japanese luxury cars in America were as much a nonentity as, well, Korean luxury cars in America. Nonetheless, most of you already know the details: Rear-drive, 375bhp, 333 lb-ft Tau "V8," zero-to-60 in under six seconds, five-link front and rear suspension, smart cruise control and more airbags than a press luncheon (bam!). Hyundai's apparently reverse-engineered competitors like the BMW 5-Series, Mercedes E-Class, Lexus GS and Infiniti M. [UPDATE: Lest we forget, the Genesis is also planned in 3.3- and 3.8-liter V6 versions.]
Just to add to my last post... This new sedan looks like another generic luxury sedan to me. Yeah it'll be a cheap V8 sedan... so what? You can already buy cheap V8 luxury from Ford, GM and Chrysler.
This car isn't any industry disrupter. For that statement to be true, it would have to have as big an impact as the Toyota Prius or original Chrysler Minivan had.
375 HP V8? So? Lincoln will be coming out with a model with a 415HP Twin Turbo six. And has Hyundai checked gas prices lately? It isn't 1999 anymore.
And put this next to a Chrysler 300 and to me the Chrysler 300 is still the winner.
I think this sedan will cause more problems for the Nissan Maxima, Toyota Avalon or maybe even the Lincoln Town Car than cars from most established luxury brands.