Audi Will Bring Horch Back From The Dead (And The Fascinating Story Behind the Name)

Ever wonder why the Audi logo is four interconnected rings? Of course you have; you’re a human (or possibly a hyperintelligent dog). Many of you know the answer: those rings represent the four marques of the Auto Union, the company that we now know as Audi. Those brands were Audi, DKW, Wanderer, and Horch. It now…

The 2018 Audi A4 Ultra Sport Is How Audi Says Goodbye to the Manual Gearbox

Dearly beloved, we are gathered here today to mourn the death of the stick shift in Audi’s lineup. Felled by ever-better automatics and dual-clutch transmissions and, most of all, apathetic buyers, the manual gearbox bows out on the 2018 Audi A4. For this somber occasion, Audi’s giving us a special edition A4 with a…