Citroën’s old ads for the 2CV van variants, called the AZU or the Fourgonnette, were really charming and effective. It’s a simple idea: show the car with all the crap that was managed to be shoved inside it.
Do you remember the mid-’90s book Material World buy the photographer Peter Menzel? It showed families outside their homes with all their stuff. These images feel like precursors to that.